Did you know that 9 out of every 10 prospective home buyers begins his or her search for a new home or property online?
This is huge and as both real estate professionals and Internet marketing experts, we wanted to share our thoughts as to how this information can help you in your California real estate career.
When a potential home buyer in California begins looking for San Diego homes for sale, he or she will find many different sites and options.
As a real estate professional, you want your content and site to be one of the first things that potential buyer sees.
A good way to ensure that happens is by creating great quality content in the form of a blog. Real estate professionals should use blogging as a key part of their Internet marketing strategy.
Something that’s also important to note is that only 4% of real estate professionals are currently doing this. This means that by implementing a real estate blog as part of your business, you can not only build your online brand but you can also be an early adopter and industry leader in this arena.
So just what does your blog need to have to be considered great? Here are a few tips!
1. Quality Content – Any good blog, whether it is a real estate blog or otherwise should have quality content. This means well-written articles and information that is easy to understand. It should also be entertaining and informative so that people want to read it.
2. Consistent Content – The worst thing you can do for a blog is to start it strong and then never post again. Create content that is posted on at least a semi-regular schedule. Keep the content coming regularly so you give your readers something to look forward to.
3. Make it Easy to Share – When creating a real estate blog, think about how your readers can help you spread your content. Provide ways that your blog posts can be shared.
This might be achieved by offering an email sign-up so customers can subscribe. It’s also important to provide social media functionality so posts can be shared on Facebook, tweeted on Twitter and spread via the other various social media channels.
4. Find your Authentic Brand Voice – This is crucial when developing a real estate business. A blog can help with this because it gives you a way to position yourself as an industry leader. Your brand needs an authentic voice. This is how you establish credibility and trust with your customers.
By creating a blog, you can take your real estate business to the next level.
In the following video, we share more ways that a blog can help you grow your real estate business and maximize your sphere of influence.
(Click on the video below to start)
Let us know if you have any questions, we are always here to help.
Here at Big Block Realty, we are California’s best 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.
A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!
Oliver, Sam, Spencer and
The Big Block Realty Family
Have questions?—> Contact us today
Big Block Realty, Where California Real Estate Agents Earn 100% Commission
This entry was posted on Tuesday, July 30th, 2013 at 10:22 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.