Business Brain: Tips for Creating Real Estate Content to Share via Social Media

It’s probably safe to say that almost every real estate professional out there is using social media for their business. Facebook, Twitter, Instagram, and YouTube have all become basic tools for most agents. Reaching out to potential customers with social media and video is here to stay, and everyone is doing it.

The question is if they are doing it right. Most successful real estate professionals are good with face to face interactions with people. It’s pretty much a job requirement. But social media is another thing. It’s an invaluable tool, and some agents just need some advice on how to maximize its effectiveness.

Being successful as a top California real estate professional also depends on who you associate with. One way to experience success is by joining up with a 100% commission real estate brokerage that is committed to staying on top.

Another way to be successful is to keep looking for opportunities to learn. As a leading flat fee broker in California, we strive to provide our agents with helpful tools that will increase real estate success. Consider Big Block Realty if you would like to begin an exciting career with a 100% commission real estate brokerage!

Want to beef up your social media presence? Here are some ideas to help you get started as you are creating content.

Your Listings- One of the greatest benefits of using social media for any business (and especially real estate), is the real time and free advertising and communication. Post about your listings. Give details and engage your followers about certain aspects of the house. Do they like the pool? What do they think of the vaulted ceiling? Asking for feedback is a great way to encourage potential buyers to inquire about the house.

Talk About Your Territory- Spotlighting the neighborhood surrounding a property is a great way to show potential buyers selling points beyond the house itself. Does the neighborhood have a great park? Great schools? Proximity to an awesome coffee house? All these things show you know your stuff and show off your territory.

Open Houses- Social media is a great way to get the word out about your listing’s open house dates. House hunters look everywhere to find out about open houses, and social media is no exception. Post the hours and issue a warm invitation. If you’re doing the little extras like cookies or coffee be sure to mention those, too. Free goodies will draw people in and get them to stick around for awhile.

This list is by no means comprehensive. With a little research, it’s easy to discover wonderful ways to effectively reach out with your social media.

These are just a few tips. Make sure your clients understand how important it is to listen to you before you get into the home selling process. Ultimately you are the expert and your clients need to know that. Show your knowledge and demonstrate your value to them.

Building a reputation for a 100% commission real estate business begins with how you manage your client relationships as well as your marketing efforts. Dedicate the time and resources needed for build the business you’ve always dreamed about.

As a leading flat fee broker in California, we strive to provide our agents with helpful tools that will increase their success. Consider Big Block Realty if you would like to begin an exciting career with a 100% commission real estate brokerage!

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

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The Big Block Realty Family

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