Archive for the ‘Blog’ Category

3 Tips for Standing Out from the Crowd in Real Estate

Have you ever stopped to think about how many real estate agents are out there? Do you ever acknowledge just how much competition you really have? In 2014, there were over a million professional real estate agents in the United States.

Any way you cut it, that’s a lot of competition. It’s crowded out there, so you better figure out how to make yourself and your services stand out. Here are a few tips.

1.) Personalize Your Service For Each Client-

No two clients are exactly the same. Each has their own individual set of needs. You need to find a way to provide them with top notch customer service through every step of the home buying/selling process.

If they give you parameters on the house they want, don’t waste their time on anything else. Find out what kind of communication they expect. Some clients want to hear from you a lot. Some clients don’t. Does your client have a busy schedule? If so, you better make room in yours to accommodate them.

You need to find a way to make your services personalized or you’re just another salesperson.

2.) Become An Expert People Recognize-

Whether you start a blog or a cable access television show, get content out there. Make yourself useful to people. Know your field and talk about it. Great content is actually worth more than advertising.

It is not only useful for your clients and potential clients, but it has more impact as they decide what real estate agent they should choose. Your advertisements may be seen by lots of people, but if you’ve provided useful information, you’ve started relationships with people you don’t even know yet.

3.) Develop Effective Marketing-

How you market your services can make or break you. Your marketing can’t just be about your listings anymore. It’s got to reach out and grab potential clients by appealing to their lifestyle and needs.

It has to be about more than how many bathrooms a listing has. Your marketing needs to show people how your listing will make their lives better. It has to hit them on an emotional level to be effective.

There’s a lot of reasons agents fail, and it’s important to find an edge where you can.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career. 

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

4 Easy Ways to Improve Your Current Marketing Strategies

 

If you want to make it in real estate you need to have a good grasp of how to market yourself and your services. The world is changing and so is the way we communicate. Here are a few tips for updating your marketing strategies.

Find out how to improve your networking skills.

1.) Make It Easy-

This is the age of the short attention span. You’re marketing is literally competing with the entire internet. Even if your marketing manages to reach people actually looking for real estate agents, you’re still up against a world of competitors. If your page won’t load or isn’t formatted for smartphone xyz, you’re history. Over half of the emails in the world are now accessed on smartphones. Make sure your messages are compatible with everything.

2.) Boost Your Facebook Posts-

Coming up with great content can get really challenging really fast. After you’ve been at it for a while, trying to keep your Facebook posts fresh, interesting, and consistent can really start eating up your time and energy. Look back and find some of your best posts and boost them to reach a new audience. It doesn’t cost that much and it might get you tons of new followers. Worth it.

3.) Solicit Reviews-

These days, people who seek out services online are looking for reviews by their peers. People want to hear about other people’s experiences with company or product they are considering. So a good way to capitalize on this new trend is to solicit your satisfied customers for a good review. Then make sure you post it on Trulia, Zillow, your Facebook page, your website, etc.

4.) Start A Referral Program-

Give your clients some motivation to drop your name at the Christmas party. People love the feeling of getting a reward, especially if it’s a big wad of cash. But you can also offer gift cards to big box stores and great restaurants. Image it: a gift card to Chili’s could get you your next commission check.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

These days, your success as an agent depends on your ability to stand out from the crowd.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career.

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

4 Common Reasons Some Agents Fail

There’s a lot of reasons some folks don’t last long in real estate. Regardless of what you may have heard, it’s not an easy job. If you decide to take a run at real estate, you better be ready to work hard and you better have some guts or you won’t last long. Here are some of the more common reasons new agents fail early.

1.) They Can’t Handle Rejection-

A big part of real estate is putting yourself out there. It’s not always easy and you have to figure out what works for you when it comes to reaching out to potential customers and breaking the ice. But you have to be prepared for rejection. If you become a real estate agent, you’re going to hear it a lot. It’s not personal, and you have to be able to carry on without becoming gun shy. Get out there and prospect, and continue prospecting until you get some clients.

2.) They Won’t Define Their Niche-

What kind of client are you going to specialize in? While it’s not a good idea to limit potential clients, it never hurts to brand yourself as a specialist in dealing with particular a particular niche. You can seek further education and certifications to make you more knowledgeable when it comes to dealing with certain kinds of clients. For example, military personnel, multi-generational families, retired people, or even millennials. If you build a reputation for servicing a particular community, you can build your business on it.

3.) They Won’t Embrace Current Technology-

Get on Facebook, learn to use Twitter, and find some apps that make being a real estate agent easier. If you’re afraid of social media, you need to get over it. Social media has proven itself an invaluable tool for real estate professionals. And you need a smart phone. Don’t whip out your flip phone in front of a millennial client. There are all kinds of apps available for your smartphone that are designed to make your job as an agent easier. Look them up. No one want to work with a dinosaur that can’t communicate via modern technology. Get with the times or get passed by.

4.) They Won’t Keep In Touch-

If you aren’t reaching out to your past clients and keeping those relationships alive, you’re blowing it. Keep your name in their mind so when they do need to move again or have friends thinking about it, they call you. Word of mouth may not be as flashy as a well made Facebook page, but it’s priceless. Stay in your clients’ lives, even if it’s just to send a Christmas card.

Building a career in real estate can be challenging, but it’s also rewarding.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career.

Find out if you have what it takes.

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

4 Time Management Tips for Real Estate Agents

If you’re just getting started with your real estate career, one thing you’ll learn pretty quick is how important it is to manage your time. If you grow your business are able to generate leads and keep the ball rolling, you’re probably going to discover time management isn’t always easy. But that’s a good problem to have. It sure beats the alternative.

 

1.) Set Standards And Stick To Them-

Make certain your clients know what they can expect from you, and then stick to those expectations. Let them know when they can reach you, when you’ll return their calls, when you check emails, and when you’re unavailable. Let them know how often you’ll get in touch with them to provide updates. Give them a solid window for showings and appointments so you don’t show up late.

2.) Effective Communication With Co-workers And Staff-

Delegation and good communication are invaluable for a real estate agent. You’ve got to be able to delegate certain tasks that you just don’t have time to accomplish yourself. This is sometimes difficult for hard working and successful real estate agents, but if you don’t learn to delegate, you’re going to burn out and then you’re going to get sloppy and start making potentially costly mistakes. Learn how to effectively build your team and communicate what your expectations and then trust them to accomplish what needs to be done.

3.) Focus-

If you’re trying to multitask all the time, you’ve failed to manage your time. If you’re effectively managing your time everyday, you won’t have to be a stressed out mess trying to do ten things at once. Pick a task, stay focused on ti, and complete it before you move on to the next thing. Smooth is fast. If you’re in a hurry and distracted, you’re going to make errors.

4.) Take Breaks-

If you don’t stop every now and then for a cup of coffee or to chat with a co-worker, your brain is going to melt. Take breaks so you don’t get brain fog and mess up something important. Your brain is like a car. Drive it fast all day and you’re going to blow a gasket. Let that thing cool off before you damage it.

Building a career in real estate can be challenging, but it’s also rewarding.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career.

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

4 Tips for Improving Your Networking Skills

Networking can be the most challenging part of the job for some real estate agents. Not everyone is comfortable putting themselves out there like that. Rejection can hurt.

For some it’s worse than others, and for the lucky few out there, it’s nothing. Whether you’re great at it or not, you better figure out how to make it work. A real estate agent that can’t network to build their business is going to find themselves looking for a new job.

Here are a few tips to make it easier.

1.) Timing-

Don’t insult your client by asking for a referral before you’ve even closed the sale. You need them to feel you’ve earned a referral by providing them with a win first. After you’ve closed. they’re probably going to be in a great mood and riding a wave of positivity.

That’s the time to hit them up for referrals. Get the names and details you need.

2.) Act Fast-

You don’t need to waste any time getting down to the business of your new referrals. Get on the phone within a day or two of getting them.

If you wait too long, they’ll go cold. By acting fast, their happy friend in their big new house will be fresh on their mind.

3.) Document Your Referrals Like You Document Your Leads-

Your referrals need to go right in your lead database or Rolodex. Generating leads is challenging enough. Treat referrals with the same respect.

Don’t rely on your memory or the scrap of paper in your pocket you have a name and number on. Make contact and stay in contact with your referrals exactly the same way you do your leads. Christmas cards, occasional phone calls, etc.

Keep your name in their mind.

4.) Don’t Oversell On The Phone-

When you call your referrals for the first time, you’re not trying to close. You’re simply trying to get them interested in your services. If you get too aggressive, you’re going to become a stereotype salesman.

Don’t get lost in the weeds on the phone by getting into too many details.

If your referral has questions, try to get them to set up an appointment with you. Develop a phone routine so you don’t miss any valuable information.

As a leading flat fee broker in California, we strive to provide our agents with helpful tools that will increase their success. Consider Big Block Realty if you would like to begin an exciting career with a 100% commission real estate brokerage!

A career in real estate allows you to leverage your networking skills in ways that no other industry or field can.

If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission