Content Ideas for a California Real Estate Blog

As a California real estate professional, you are probably always looking for ways to promote yourself and your business. Here at Big Block Realty, California’s top 100% Commission Brokerage, we believe in providing our agents the support and resources they need to be successful.

You’ve probably heard that content is king and it’s also a great way to market yourself as a California Realtor. Having a content strategy is important to the success of any California real estate professional and we’ve already shared that a blog can be an effective tactic for spreading your content to reach new customers and strengthen your relationship with current ones.

Home Staging is just one great topic for a real estate blog!

For a real estate professional, you are in the business of helping customers buy and sell houses and properties. And we understand this is a full-time career! But it’s important to remember that investing time and energy into your marketing will only help your career in the long-term. Did you know you can grow your business leads with a blog?

Creating a blog and populating it with content can be overwhelming if you haven’t done this before.

That’s why we wanted to share some great summer content ideas for a real estate blog. Your clients will enjoy reading this type of content and if they enjoy reading, it will increase their likelihood of sharing!

Feel free to use these ideas and put your own spin on them! We want to be a resource for you and we’re happy to share some ideas that will make your life and job a little bit easier!

  • Seasonal Fun – Share a post about your town or city’s Parks and Recreation opportunities or other fun activities to enjoy that pertain to the current season. This might include be a fun summer activity guide or a link to a community calendar. Provide your clients with helpful information and they will keep coming back for more.
  •  Learning Opportunities and Professional Development – Whether your blog readers are parents looking for extracurricular and enrichment opportunities for their kids or professional networking and continuing education for themselves, your blog can be a resource for this type of information. Creating a source for trusted information will create readers who keep coming back to your blog.
  • Stage Your Home – Share some great home staging tips that sellers will appreciate. It’s a fun excuse to decorate your space! You could even interview a home staging pro and share some tips on your blog.
  • Local Eats – Spotlight some local restaurants or hot spots that your community would appreciate knowing about. This might include a new restaurant or a farmer’s market. Give them the inside scoop and let them know you are a trusted source of info for them!

These are just a few ideas for how you can create interesting content that your readers will appreciate! As a California realtor with a 100% commission brokerage, you can get creative. Having a blog allows you find your unique brand voice. Don’t worry if it doesn’t happen overnight. Put in the work that will pay off in the long-term.

And if you’d have other questions about how you can grow your brand and make positive changes for your real estate career by joining a leading California 100% commission real estate brokerage, we are always here to help.

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Flat Fee Broker California’s Big Block Realty, we’d love to hear from you!

Your Friends,

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The Big Block Realty Family

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Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!


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