Customer Service 101: Finding and Keeping Loyal Real Estate Clients

ID-100146282Real estate is the business of working with people. It’s not just about finding people to work with, but it’s also about providing the level of excellent service that keeps these people happy.

A happy client is a loyal client. And a loyal client can be your biggest brand ambassador when trying to build your brand or business.

It’s important to spend as much time, if not more keeping your current customers happy as you do trying to find new customers.

Here are a few tips for creating loyal customers:

1. When you mess up, apologize. 

Customer satisfaction is only worth as much as customer loyalty. And satisfied customers make a real estate professional’s life much smoother. But nobody is perfect. Things might not go exactly according to plan. You might make a mistake. The important thing is to be upfront about it and apologize.

Customers will appreciate the direct approach. They are just human too. They understand that things happen, but it’s how you move forward from them is what matters.

Also, take a look at this post we did on: “Realtor Tips for working with a difficult client

2. After you apologize, fix the problem. 

When you make a mistake, the first thing you should say is “I’m so sorry.” The next thing you should say is “let’s fix it.” Don’t waste a customer’s time trying to explain why something happened. This doesn’t really get you anywhere. Instead, make the necessary actions to fix the problem.

This shows customers that they can depend on you, even when things don’t go according to plan.

3. Give good customer service from the start. 

Everyone wishes there was more time in a day to get done all those things we need to do. Take the time to go the extra mile in offering stellar customer service.

This includes taking client calls and answering emails promptly. Engage with clients on social media. Show them you are available. When you are available to your customers, they begin to trust you and this creates a lasting relationship on which customer loyalty is built.  

4. Pay attention to customer feedback. 

It’s vital that you listen to your customers and value their feedback. They are the lifeblood of your company. Sometimes their needs change and it’s important that you change your approach to meet those needs.

It’s easier to keep a current customer than to get a new one, so make the ones you have feel valued.

5. It’s not enough to simply meet people. Build relationships. 

Networking events can be great, but the next time you attend one, don’t just meet people. Actually take the time to foster relationships with them. This is how to build leads that develop into loyal customers.

Here at Big Block Realty, agents keep their entire commissions while enjoying the perks of working with an industry leader. As

As California’s leading 100% commission real estate brokerage, we allow you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of Stuart Miles /”

Leave a Reply