You’re a real estate professional. You want your name out there. You want to be seen. That being said, there’s a right way and a wrong way to use social media to accomplish your social media marketing goals. Facebook is a great way to do just that. When your clients and potential clients do a search for you, your Facebook profile is probably going to be the first thing they find. You don’t want to have anything on your profile that could be responsible for chasing them off.
Looking for a new career in real estate? Why not join a top California flat fee brokerage? Our California realtors are committed to providing clients with the highest level of customer service, but the way they do it has changed.
There’s more to you than just your job. Let your profile reflect it. Have enough public material so people can get an idea about who you are. Got an interesting hobby? Share some of it with the world. A pic of you hoisting aloft a fish you caught or standing atop a mountain you’ve climbed tells a bit about your interests. Be yourself. People can spot a fake.
Don’t use Facebook solely for your business. Facebook is about friends and making connections. People don’t want to get propositioned. They especially don’t want to hear only about listings and market trends.
Common sense goes a long way when using Facebook. You don’t want your clients (or anyone for that matter), seeing inappropriate pictures or comments. People don’t want to see their potential real estate pro intoxicated or doing anything inappropriate.
You also don’t want to make negative comments about other people. Don’t gossip, share offensive material, or otherwise misbehave.
Stick to these basic guidelines and your personal Facebook profile can contribute to your social media marketing strategy. This is nothing you haven’t heard before, but we can’t stress the importance of it. Here at Big Block Realty, we understand that an online reputation is important and this is part of how we’ve maintained our role as a leading flat fee broker in California.
Building an online reputation for a 100% commission real estate business comes in the form of a well-designed custom website, branded Facebook page, Twitter feed, etc. Dedicate the time and resources needed for build the image you want to project.
Want a professional looking custom website? It’s well worth the investment. A well developed and maintained social media presence is absolutely vital for business today.
If you are serious about taking your real estate career to the next level, consider embracing new technology as a way to grow your brand and generate new leads. And if you’re looking for new career opportunities, consider joining Big Block Realty!
Big Block Realty is California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block. From our continued education opportunities to our customized personal branding opportunities, we equip our agents with everything they need to be successful!
If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you! So, let us know if you have any questions, we are always here to help.
Oliver, Sam, Spencer and
The Big Block Realty Family
Have questions?—> Contact us today
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This entry was posted on Tuesday, June 17th, 2014 at 10:11 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.