4 Tips for Selling Really Small Homes

September 24th, 2015 // Kate // Blog // No Comments

Ever tried to sell a really small house? Like, a borderline “tiny house movement” sized house? It’s not as easy as you might imagine. There’s only so many hipsters looking for a tiny home they can brag about over craft brews with their fellow hipsters.

Most people aren’t looking to cram their life into a space not much bigger than a storage compartment.

It can be challenging for an agent to sell a small house, so challenging that some might not even want to take the listing. That being said, there are ways to sell a small house. You just have to know how to market them the right way. You have to find a way to make the listing’s small size a strength and a selling point.

Here are some tips to get that small house sold.

1.) Sell The Benefits Of Living Economically-

It wasn’t that long ago that people were clamoring for great big, new homes. That’s changed with the economy. Selling smaller homes is easier as people are looking for ways to live cheaper. A smaller house means a smaller house payment, which frees up a lot of money for other lifestyle choices and necessities.

Want that kid to go to college? Buy my listing. Sure, it’s tight, but the payments are about seventy-five bucks a month.

2.) Sell The Green-

Everyone is concerned about the environment these days, right? What better way to reduce your carbon footprint than by moving into a tiny house? Think of the small electrical bills. Think of how many trees you’ll save. By moving into this small house, you’re saving the polar bears. Literally.

You don’t have to feel bad making this sales pitch. That’s because it’s true.

3.) Harness The Power Of The Sun-

Open the curtains, roll up the blinds and let the light in. Better yet, get rid of the curtains and blinds altogether. One less thing taking up space where space is already an issue.

Make the place look bright with as much natural light as you can muster.

4.) Lose The Clutter-

This goes without saying for any house, right? But when your listing is small, or worse, freakishly small house, you really need to take clutter removal to the next level. If it isn’t nailed down, convince your clients to get it out of there.

That includes, furniture, shelves, clothes, toasters, and anything you can ditch. Are there two chairs in the tiny living room? Lose one of them. Or lose both if you can. Get everything off the counters in the kitchen and bathrooms. Lose the rugs. All of it. Gone. Rent a storage pod and stuff it full.

Building a successful career in real estate isn’t easy, but it’s definitely rewarding.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career. Find out if you have what it takes.

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

It’s Not Impossible to Close the Deal In Fall

September 21st, 2015 // Kate // Blog // No Comments

There was a time when conventional wisdom said that fall was perhaps the worst season for selling homes. Little Johnny and Suzie are back in school and families aren’t looking to move. Then comes Thanksgiving and Christmas, and no one wants to be busy moving during their Idyllic, Rockwellian holidays, right? And who wants to drive around in the cold looking at houses?

This thinking was great in 1960. Not so much now. People aren’t sticking to old traditions. Millennials aren’t having kids at twenty-three, and more single folks want houses than ever before. Looking at houses isn’t the chore it used to be thanks to the internet. You can look at plenty of houses on your phone during your lunch break.

The point is that fall is as good a season as any for selling homes. Almost. Spring is still king. But you can make sales in fall, too.

Here’s a few reasons why.

Serious Buyers Don’t Care What Month It Is-

People looking for their dream home don’t care what the calendar says. If they fall in love with a house, they’re going to make a move. Fall is perfect for some people because the kids are at school (out of the way), and most people aren’t planning a beach trip in the fall.

Fall Clears Out The Playing Field-

A lot of folks still consider fall and winter dead times for real estate and don’t start trying to sell until spring. That means there’s less competition for a motivated real estate agent in the fall. There’s less inventory available, so what listings you do have may seem a little more shiny to house hunters.

People Want To Get Outside-

Like spring, fall is a break from extreme weather. It’s  suddenly not 100 degrees outside and people are actually happy to get outside and do something. House hunting during the change of seasons can actually be a thrilling thing, especially if you play up the season. Take your potential buyers to Starbucks for an apple spice pumpkin latte thingy. It will get them in the mood.

Building a career in real estate can be challenging, but it’s also rewarding.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career. 

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

3 Tips for Standing Out from the Crowd in Real Estate

September 16th, 2015 // Kate // Blog // No Comments

Have you ever stopped to think about how many real estate agents are out there? Do you ever acknowledge just how much competition you really have? In 2014, there were over a million professional real estate agents in the United States.

Any way you cut it, that’s a lot of competition. It’s crowded out there, so you better figure out how to make yourself and your services stand out. Here are a few tips.

1.) Personalize Your Service For Each Client-

No two clients are exactly the same. Each has their own individual set of needs. You need to find a way to provide them with top notch customer service through every step of the home buying/selling process.

If they give you parameters on the house they want, don’t waste their time on anything else. Find out what kind of communication they expect. Some clients want to hear from you a lot. Some clients don’t. Does your client have a busy schedule? If so, you better make room in yours to accommodate them.

You need to find a way to make your services personalized or you’re just another salesperson.

2.) Become An Expert People Recognize-

Whether you start a blog or a cable access television show, get content out there. Make yourself useful to people. Know your field and talk about it. Great content is actually worth more than advertising.

It is not only useful for your clients and potential clients, but it has more impact as they decide what real estate agent they should choose. Your advertisements may be seen by lots of people, but if you’ve provided useful information, you’ve started relationships with people you don’t even know yet.

3.) Develop Effective Marketing-

How you market your services can make or break you. Your marketing can’t just be about your listings anymore. It’s got to reach out and grab potential clients by appealing to their lifestyle and needs.

It has to be about more than how many bathrooms a listing has. Your marketing needs to show people how your listing will make their lives better. It has to hit them on an emotional level to be effective.

There’s a lot of reasons agents fail, and it’s important to find an edge where you can.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career. 

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

4 Easy Ways to Improve Your Current Marketing Strategies

September 7th, 2015 // Kate // Blog // No Comments

 

If you want to make it in real estate you need to have a good grasp of how to market yourself and your services. The world is changing and so is the way we communicate. Here are a few tips for updating your marketing strategies.

Find out how to improve your networking skills.

1.) Make It Easy-

This is the age of the short attention span. You’re marketing is literally competing with the entire internet. Even if your marketing manages to reach people actually looking for real estate agents, you’re still up against a world of competitors. If your page won’t load or isn’t formatted for smartphone xyz, you’re history. Over half of the emails in the world are now accessed on smartphones. Make sure your messages are compatible with everything.

2.) Boost Your Facebook Posts-

Coming up with great content can get really challenging really fast. After you’ve been at it for a while, trying to keep your Facebook posts fresh, interesting, and consistent can really start eating up your time and energy. Look back and find some of your best posts and boost them to reach a new audience. It doesn’t cost that much and it might get you tons of new followers. Worth it.

3.) Solicit Reviews-

These days, people who seek out services online are looking for reviews by their peers. People want to hear about other people’s experiences with company or product they are considering. So a good way to capitalize on this new trend is to solicit your satisfied customers for a good review. Then make sure you post it on Trulia, Zillow, your Facebook page, your website, etc.

4.) Start A Referral Program-

Give your clients some motivation to drop your name at the Christmas party. People love the feeling of getting a reward, especially if it’s a big wad of cash. But you can also offer gift cards to big box stores and great restaurants. Image it: a gift card to Chili’s could get you your next commission check.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

These days, your success as an agent depends on your ability to stand out from the crowd.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career.

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

4 Common Reasons Some Agents Fail

August 31st, 2015 // Kate // Blog // No Comments

There’s a lot of reasons some folks don’t last long in real estate. Regardless of what you may have heard, it’s not an easy job. If you decide to take a run at real estate, you better be ready to work hard and you better have some guts or you won’t last long. Here are some of the more common reasons new agents fail early.

1.) They Can’t Handle Rejection-

A big part of real estate is putting yourself out there. It’s not always easy and you have to figure out what works for you when it comes to reaching out to potential customers and breaking the ice. But you have to be prepared for rejection. If you become a real estate agent, you’re going to hear it a lot. It’s not personal, and you have to be able to carry on without becoming gun shy. Get out there and prospect, and continue prospecting until you get some clients.

2.) They Won’t Define Their Niche-

What kind of client are you going to specialize in? While it’s not a good idea to limit potential clients, it never hurts to brand yourself as a specialist in dealing with particular a particular niche. You can seek further education and certifications to make you more knowledgeable when it comes to dealing with certain kinds of clients. For example, military personnel, multi-generational families, retired people, or even millennials. If you build a reputation for servicing a particular community, you can build your business on it.

3.) They Won’t Embrace Current Technology-

Get on Facebook, learn to use Twitter, and find some apps that make being a real estate agent easier. If you’re afraid of social media, you need to get over it. Social media has proven itself an invaluable tool for real estate professionals. And you need a smart phone. Don’t whip out your flip phone in front of a millennial client. There are all kinds of apps available for your smartphone that are designed to make your job as an agent easier. Look them up. No one want to work with a dinosaur that can’t communicate via modern technology. Get with the times or get passed by.

4.) They Won’t Keep In Touch-

If you aren’t reaching out to your past clients and keeping those relationships alive, you’re blowing it. Keep your name in their mind so when they do need to move again or have friends thinking about it, they call you. Word of mouth may not be as flashy as a well made Facebook page, but it’s priceless. Stay in your clients’ lives, even if it’s just to send a Christmas card.

Building a career in real estate can be challenging, but it’s also rewarding.

At Big Block Realty, we want each and every one of agents to have the helpful tools that will increase their success.

Want to begin a rewarding career with an integrity driven, 100% commission real estate brokerage?

Then Big Block Realty might be the place for you! A career in real estate requires character like no other career.

Find out if you have what it takes.

If you’d like to learn more about Big Block Realty, give us a call today!

Your Friends,

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today