Pinterest for Real Estate Pros – Top Tips from Leading California Brokerage

Here at Big Block Realty, we want to provide our agents and potential agents with as much advice as we can give them as they strike out in their new careers as real estate professionals. Big Block Realty wants all our agents to have the latest helpful tools to increase their success.

Building a reputation for a 100% commission real estate business is about more than just making sales. It’s about building great relationships based on trust and hard work. Soak up as much knowledge as you can to make your career in real estate a successful one!


Photos are a vital part of any real estate marketing strategy. Our industry connects visually to our clients in ways most others don’t. Every property is unique. We don’t attract buyers with blocks of text. We use great images to show what each individual property has to offer.

Imagery should be the foundation of any marketing campaign. This is especially true for real estate. Images make connections through emotions in ways text just can’t. A great photo of a property is much more moving than a block of text describing it.

The colors, the lighting, and the organics of an image can quickly pique a client’s interest in a property. They imagine themselves and their families meshing with the property and immediately start deciding on whether or not the property has potential as their next home.

Pinterest is proving to be a great way for real estate agents to market their listings and their business. The visual scrapbook allows users to pin images they find online that appeal to them. Other users can repin their content, much like Facebook users share content they like.

Using Pinterest is a fantastic way for businesses to create great image based content. This is particularly useful for real estate professionals. A real estate agent can create multiple boards for their various listings and fill them with unique images.

With today’s smartphone camera technology, anyone can become a photographer with a little experimentation and practice. Fill your Pinterest boards with professional-looking photos of rooms, special features, and selling points.

Pinterest can also be used as a contact point for building email lists, spreading word about events and special promotions, and as a way to reach out to followers and potential clients and build meaningful and lasting relationships.

If you are expanding your social media marketing strategies and are looking for something new, be sure to consider giving Pinterest a look.

Big Block Realty wants all our agents to have the helpful tools that will increase their success. Want to begin a rewarding career with a 100% commission real estate brokerage? Then give Big Block Realty a try!

A career in real estate utilizes your people skills like nothing out there. If you’d like to learn more about Big Block Realty, we’d love to learn more about you!

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