Real Estate Success Tips: Growing Your Personal Brand

Some real estate brokers claim their agents are entrepreneurs, but from the way things are set up, it feels like many actually operate as employees.

Here at Zero Broker Split, California’s leading 100% commission real estate brokerage, our agents truly are entrepreneurs!

As entrepreneurs, it’s vital that you think about your personal brand. A good brand shows what you do, who you do it with and where you do it.

Our broker at Big Block is committed to providing our agents the education and professional development opportunities they need to have success.

That’s why we wanted to share some success tips for developing your own personal brand here on the blog.

1. Target a Niche Market 

One way to build your real estate brand is to target a niche market. Some examples of niche markets to target when building your real estate brand is baby boomers, first-time home buyers, or investment buyers.

If you can build a strong brand that speaks to a particular niche (or several different niche market segments), you can increase your opportunities to engage with clients and make those big sales.

2. Go where your customers are 

After you identify and target your niche market, it’s important to identify where they are so you can begin building a presence there too.

If your niche market is on Facebook, you should build a strong Facebook presence. By finding out where you niche is, you can begin communicating with the market in a way that resonates.

3. Have Integrity

No matter what specific brand attributes you aspire to have, at the end of the day real estate is a business of people. Without integrity you will never be able to take your real estate brand where you want it to go.

Demonstrate integrity and your clients will recognize that. All the branding and marketing in the world can’t make up for something as simple as being honest and upstanding.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

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Oliver, Sam, Spencer and
The Big Block Realty Family

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Big Block Realty, 100% California Real Estate

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Sacramento, San Fransisco, Palm Springs and much more!

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