Posts Tagged ‘client expectations’

Social Media Success for Real Estate Pros: Using Pinterest

As a real estate professional, it’s important that you spend time developing your personal brand. Who you are online carries a great deal of weight these days, considering how social media is driving the business world.

Big Block Realty is California’s leading 100% Commission Brokerage for many reasons, but one of them is that we are committed to our agents’ success.

We believe that success comes when Realtors have the tools and education they need to operate in today’s industry and part of having success as a real estate professional is about using social media.

One social media platform that real estate professionals are beginning to use more and more is Pinterest. Not only is it a way to push web traffic to your site, but it also provides a chance for you to establish your brand identity online.

Below are a few solutions for using Pinterest in real estate. By incorporating these easy tips into your social media strategy for real estate, you can increase your leads and grow your sphere of influence to reach more customers.

1. Promote Your Listings

Pinterest is a visual platform and what better arena for photos of your amazing properties and other listings? By using Pinterest to share photos of new listings, just sold properties and other real estate, you can get your content in front of a wider audience (and it’s free!).

2. Create Content to be Shared

Social media shouldn’t be all about selling. It’s a great way to create content that establishes yourself as a leader in your industry. Share helpful, engaging information on Pinterest so that others can share it with their circles.

When you write blog posts or other content to promote your real estate business, think about how easily digestible it is. Use simple language, bullet points and lists to format content that is likely to be shared.

3. Take Better Photos

Professional photography helps, but even if you take photos with your iPhone, you can spend more time making sure they are great quality.

Photos on Pinterest are more likely to be re-pinned when they are interesting and eye-catching. There are also lots of apps that allow you to add text and titles to your photos.

Photos with text have a greater chance of being shared on Pinterest because they stand out from those without text or titles.

Another way you can improve your photos is by creating tags and captions for them. Use keywords that are likely to be searched.

By following these simple tips, you can use Pinterest to grow your real estate business.

Do you aspire to be a million dollar agent? A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

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Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

What is an Elevator Pitch and Why Does it Matter

ID-100166775If you’ve spent even the slightest amount of time in the world of business and entrepreneurship, you’ve no doubt heard of the infamous elevator pitch. An elevator pitch is a short conversation or spiel that you can have with someone (in an elevator perhaps) in a quick minute or two that gives them an understanding of your business.

The idea comes from the theory that you might only have a minute or two with another person on an elevator and that you should be able to express your brand’s unique selling points concisely and quickly.

In real estate, it’s all about connecting with people. When you do this, you will increase your opportunities for leads, clients and sales. Think about the last time someone randomly asked you what you do. Did you have a polished response at the ready or were you standing them stammering and searching for words?

Not only is an elevator pitch intended to help you sell, it also helps you explain who you are and what you do in a way that is memorable and engaging.

Here are some tips that can help you figure out how to craft an elevator pitch that will help you see results:

1. Focus on the benefits – Get right to the point of what you have to say by focusing on the benefits that your brand or business provides. This helps people understand what you can do for them, which is often what we are all thinking when someone starts sharing sales info.

2. Demonstrate Credibility – Nobody likes a chronic name-dropper, but if you have a connection that is substantial, feel free to mention that. Sometimes a familiar name helps provide a foot in the door and it lends credibility to your business or brand.

3. Keep it Short & Sweet – Don’t try to share too much in your elevator speech. Keep it short and to the point. Provide a few details and explain your expertise. Give them the proverbial sizzle, just not the steak.

4. Motivate them to Act – You aren’t just talking to hear yourself speak. When you share a pitch, end it with something that spurs the listener to action. Whether this is closing the deal on a sale or signing a new client, be up front and clear about what you want and how they can act on it.

5. Be Yourself – You are the face of your brand. Be authentic and genuine. People appreciate that and it will cause you to stand out from the crowd. Show your passion and enthusiasm for what you do and it will be contagious for others.

When you understand the importance of having an elevator pitch, you can begin to craft one that is engaging and memorable. These are just a few ways that you can advance your real estate career by promoting your personal brand.

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

Image courtesy of lamnee / FreeDigitalPhotos.net