As a California real estate professional, you probably already know that image goes a long way. Here at Big Block Realty, California’s 100% commission real estate brokerage, we know this as well. You’ve heard of the old adage “don’t judge a book by its cover” but in the real estate industry, everything is about first impressions.
As a flat fee broker in California, we want to provide our expertise, and this applies to how you market your real estate business, attract clients, and close deals. But it also applies to more basic things, such as how you dress. What you wear and how you present yourself as well as how you network with other California realtors is one of the first things people notice. This is because how you appear makes a visual impact on others.
Dress for the job/position you want. Take fashion cues from people who are a little higher up the corporate ladder than you are. Don’t follow fads or trends, but instead wear classic styles that present yourself in a way that commands respect.
Dress for where you live and work. California real estate industry has different standards than New York real estate industry, but make sure you choose business clothing that suits your industry, wherever it might be.
Pay attention to details. Tailoring, hems, and fit matter as well. If you must carry a briefcase or other bag, select one in a timeless color and style. Facial hair for men and hairstyles for women also matter and go a long way to create your overall image statement.
Skip the extreme statements and you’ll look great! And don’t forget your image isn’t just about how you look in real life, but it’s also important to create a strong brand image online for your California real estate business!
As a leading flat fee broker in California, we strive to provide our agents with helpful tools that will increase their success. Consider giving remarketing a try for your internet advertising needs. And consider Big Block Realty if you would like to begin an exciting career with a 100% commission real estate brokerage!
A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!
Oliver, Sam, Spencer and
The Big Block Realty Family
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Big Block Realty, Where California Real Estate Agents Earn 100% Commission