Email marketing is a powerful tool that can be leveraged to bring great results for real estate professionals.
Are you currently using email marketing?
If you don’t already have an email followup program, we recommend “Aweber – Click Here To Try It For $1.00”
Maybe you have an email marketing strategy in place already and maybe you are still sort of winging it.
No matter where you are in the realm of email marketing, these tips should help you get going in the right direction.
Building a List –
One important part of email marketing is building your list.
It’s like that proverbial tree in the forest…if you create great email content, but nobody sees it, did it have any impact?
The answer to that is NO. This is why it’s important to have an ever-growing list of email contacts to send your content to.
Even if you have a good-sized list, you should always be growing it because it’s natural for some subscribers to drop off.
One way to build your list is utilizing your personal contacts.
Ask them to share the content with their contacts as well. This will only help to spread your information.
Make it easy for users to subscribe or opt in to your list. If it’s hard for them to find a way to subscribe, they probably won’t.
Share Great Content –
Once you have subscribers, keep them engaged with great content.
This might include articles and blog posts that contain helpful resources and information. Make your email content timely and relevant to your subscribers.
When you take the time to create thought-provoking content, your subscribers will keep coming back for more. This also helps to build your relationship with them.
Here is another article you might find helpful on: “Realtor Success Tips: How To Have An Awesome E-Newsletter”
Segment Your List –
Did you know there is a way to divide your email contact list into different segments, based on things like demographics?
You can do this with a software like: “Aweber – Click Here To Try It For $1.00”
If you can segment your lists, consider sending different content that is relevant to different groups.
We are bombarded with messages these days. By segmenting your email marketing lists, you can ensure that the right people see the information that is most helpful to them. This way, they will be more engaged and more likely to join the conversation.
If you’d like to learn more about using email marketing and social media to reach more customers, we’d love to hear from you! Here at Big Block Realty, we understand the importance of using the latest tools and technology.
If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you! So, let us know if you have any questions, we are always here to help.
Oliver, Sam, Spencer and
The Big Block Realty Family
Have questions?—> Contact us today
Big Block Realty, California’s Best 100% commission real estate brokerage
Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!