When carried out correctly, farming a sphere of influence and prospecting to increase that sphere can yield great results.
These traditional methods require a lot of planning and a lot of hard work.
Creating a website or a social media presence also requires hard work and planning, but the strategies that lead to success with these methods are a little bit different.
Many times, real estate professionals attempt to find lead sources by looking for the path of least resistance…i.e. Internet leads.
Being more efficient is a good thing so if you can do something the easy way to get results, by all means.
The issue we see that often arises with this method is it lacks a certain long-term strategy.
Have you ever noticed how professional sports organizations seem to focus on creating winning teams in the shortest possible amount of time? Of course they do…they can’t afford to put off success. Too much is riding on their wins.
Perhaps they have put all their eggs in one basket, so to speak. All the pressure is on the seasoned veterans who may only have a couple of seasons left to play.
But without putting in the time and effort to train the young recruits, these teams often end up in a bad spot when the veterans are out and there is nobody who can replace them.
So just what does this have to do with real estate and lead generation? A short term tactic is not a long-term strategy.
Getting all your real estate leads from an online source is also a short term tactic. That doesn’t mean it isn’t profitable…but it can’t be the only way your leads are coming in. (Take a look at this post on Blogging Tips For Realtors to Get More Customers)
You don’t want your career to be relying solely on the service of another organization. This leaves you with no control over cost or longevity.
By diversifying your lead sources, you will experience greater long-term success as a real estate professional.
Social media will allow you to reach a vast number of people. But there are still individuals who haven’t embraced social media. Postcards, flyers, and community events might be the way to go for these folks.
There’s also blogging as a possible lead generation option. Creating quality content and establishing yourself as a thought leader in your industry is a great way to grow your sphere of influence.
Networking and prospecting are other means to generate leads (Take a look at this post on “How To Get More Real Estate Business, Start Getting More Clients FAST“). By creating an online identity as well as a name for yourself in the business community, you can generate a broader path to revenue with long-term positive effects.
If you’d like to learn more about how you can get your real estate career moving in a new direction, we’d love to hear from you!
Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.
A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, get in touch with us today!
Oliver, Sam, Spencer and
The Big Block Realty Family
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