In the world of real estate, you only get one chance to make a first impression and this is especially important when trying to sell a home on the real estate market. For a realtor trying to list and sell a home, first impressions matter.
There is research that shows the first couple of weeks a home or property is on the market has a great impact on the success of its sale.
The first few days a home or property is listed exposes it to active buyers. During this initial introduction phase, price is a key component. If the home or property isn’t priced right, the audience will lose interest.
Here are a few tips for pricing a home to sell in California.
Consider Past Sales
Look at homes and properties in the same area as the one you are trying to price. It also helps to look at similar neighborhoods and areas in the city. This helps you get an idea where to start when pricing a home to sell.
Be Aware of Active Listings
Active listings are not the same thing as past sales. It’s good to be aware of what other active listings are in the area, but don’t fall into the trap of trying to set your prices to match them. Often, active listings are still active because they are too high.
In real estate, negotiation is an important part of the sales process. Set a price that gives the buyer and seller room to negotiate. Just keep in mind that home prices set too high can cause the property to seem out of reach for would-be buyers and they might avoid making an offer.
Think like a Buyer/Think like a Seller
Take some time to look at the home from the perspective of the seller as well as would-be buyers. Each party has a unique view point and will see the home or property in a different light. No buyer is ever 100% satisfied with every aspect of a home, but when a home is priced to sell, the right buyer isn’t hard to find.
Adapt if Necessary
If a home or property that you priced is not getting much response or the feedback you receive causes you to think it is priced too high, reconsider. The wrong price can become the right price, but only if you are willing to rethink the situation and adapt.
The real estate market is always changing. Realtors in California have to grab buyers’ attention and choosing the right price can help. There are so many different types of homes and properties for sale in California, but making sure to price them right will attract buyers who are ready to make a move.
As an agent, you also have to consider your commission. Here at Big Block Realty, we are Californias Best 100% Commission Brokerage. Want to get to know our broker?
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