Posts Tagged ‘mobile’

Grow Your Real Estate Business with Virtual Tours and Mobile

house at night zbsAs a real estate professional, you already know that virtual tours are an important part of your marketing strategy for your personal brand.

Another key factor is that you make sure your virtual tour content is mobile friendly.

Did you know that realtor.com reported a 90% growth for viewing properties on mobile devices for fourth-quarter 2012?

Current estimates from the National Association of Realtors show that up to 70% of home buyers and sellers use mobile devices to view homes for sale during their search process.

Using video is not the only aspect that should be part of your marketing plan. In the current real estate climate, there is a lot of competition. That’s why you have to set yourself apart.

Our real estate professionals here at Big Block Realty are a cut above the rest. They are equipped with the tools and training they need to be successful and secure more listings.

A dynamic marketing program should incorporate multiple approaches.

You might also like this post we did on: “Tech Tips For Realtors: 3 Ways Realtors Can Use Technology For Business

Here are a few tips for how you can improve your marketing using video and mobile technology.

1. Go Pro – 

If you are trying to sell a luxury listing, it makes sense to hire a video production professional. With a high-quality video, your listing will truly shine.

Same goes for still photography. If you can, hire a professional photographer to shoot images of the property for sale. Style, lighting and camera angles go a long way in making a home look amazing.

2. More is More (when it comes to photography) – 

For every listing, you should have at least 20 to 24 photos. This will help prospective buyers get a feel for the entire home or property so they can decide whether or not to schedule a viewing.

If you can’t get enough high quality photos of the home, include photos from the neighborhood or community. This also allows home buyers to get a greater understanding of what it would be like to live in the home or property for sale.

3. Make it Fun –

Photos of the home or property should be clear and depict accurately what it looks like. But there’s no reason you can’t create some fun photos as well. This might be taking photos of someone lounging by the home’s swimming pool.

Perhaps you could take photos of the home or property’s view at different times of day.

Get creative and you will be able to attract buyers who appreciate those extra touches.

If you’re looking for software that will help you create your virtual tours, there are several options.

One is RealEstateShows.com. It allows you to create a video by panning across the photos of a home or property.

There’s also VisualTour.com, ImageMaker360.com and RealTourVision.com.

VisualTour is popular because it allows users to create tours from a smartphone or iPad. These tours can then be uploaded to YouTube.

The platform also offers unlimited personal training and technical support. This is particularly valuable if you aren’t as confident with the software as you’d like to be.

Want to share your videos via social media? That’s another great feature as well as posting directly to realtor.com.

VisualTour.com is responsive as well, automatically adjusting the virtual tour to fit the screen of the device it is being viewed upon.

Both VisualTour.com and Tourzilla are “responsive.”

This means that they detect the type of device the viewer is using and then automatically adjust the virtual tour to fit the screen size. None of the older technologies seem to have this ability at this time.

Mobile and video technology is sweeping the real estate industry.

Don’t be left behind simply because you don’t know how to move forward.

If you’d like to learn more about how to grow your real estate business or begin a career with Big Block Realty, we’d love to hear from you!

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