Posts Tagged ‘real estate leads’

Consumer Trends for 2014: Real Estate Edition

Consumer is just a fancy word for people who buy things. And since people are an ever-changing species, consumer trends are always changing as well. This means that businesses and service professionals must adapt and change their methods to reach and engage their customers.

Big Block RealtyJWT is an advertising and marketing firm that puts out consumer data each year, attempting to predict what consumer behaviors might look like. We have taken their data and adapted to create some suggestions for real estate professionals who might want to better engage their customers in the coming year.

One big trend JWT predicts is that consumers will want to be immersed in the experience of buying. A way that realtors can capitalize on this trend is by offering immersive experiences to their clients. This might be in the form of 360 degree virtual house tours or similar technologies.

Think about the total experience and begin crafting aspects that cater to your clients’ needs.

Another consumer trend that is on the horizon is the emphasis on visual.

This should come as no surprise to real estate pros who have already been upping their game in this area, with better quality photos, more visually engaging web presences and the like.

But there are always ways you can push the visual envelope to engage your customers.

Mobile apps and visually heavy social media platforms such as Pinterest and Instagram offer opportunities for realtors to create engaging content and entice potential customers.

A third trend being predicted for consumers in 2014 is embracing imperfection. Real estate professionals are only human and it’s only when you find your authentic voice on social media that consumers will engage with you.

So you had a bad day? Don’t dwell on it, but use your experiences to connect with consumers. They have bad days too and when you show them that the communication is two-way, they’ll feel more connected with you as a professional they can trust.

These are just a few tips for real estate professionals to get ahead of the trend for consumers in 2014. What are some other ways you might be able to engage with your clients in the coming weeks and months?

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

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Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California Realtors Get Paid 100% Commission

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

Realtor as Entrepreneur

ID-10059943There are many reasons to consider a career in real estate, but one of the most important is that a real estate career allows you unlimited possibilities.

Consider the following quote from the late Steve Jobs: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” —Steve Jobs, Apple Inc. co-founder, chairman and CEO

We agree with Jobs about the only way to do great work is to love what you do.

We love being real estate professionals. And we love having other people as part of our team that love it too.

Maybe you’ve been in a field you don’t particularly like or in a job you see going nowhere.

Perhaps you’ve been doing the real estate thing for awhile, but aren’t getting as much out of it as you thought you would.

It doesn’t matter if you are just starting out as a Realtor or have been doing it for some time.

If you’re thinking a change is in order, we welcome you to consider joining our team at Big Block Realty.

Not only are we California’s number one real estate brokerage for 100% commissions, but we also have a dynamic group of individuals whose success we are completely committed to.

If this sounds like something you’ve been seeking, consider the following:

When it comes to technology, we’re tops!

Our agents here at Big Block Realty are equipped to leverage the power of the Internet as well as all the latest and greatest technology advancements.

This allows them to support clients in the best possible ways.

Take a look at this post we did on: “Why Should Real Estate Professionals Have A Blog?

You can feel free to take your career to new heights

Our Agents operate as entrepreneurs. This means that they have the freedom to control their business.

Because of this, they are much more invested in their own success than say, a Realtor working under the umbrella of another company.

Plus, as an agent with Big Block Realty, you’ll gain access to the best service providers who can help you build your business on solid ground.

Knowledge is power

It’s important to stay ahead of the pack. The world needs more leaders and less followers.

Big Block Realty has a strong focus on keeping our agents ahead of the competition.

We provide world class training and support that in turn, allows our Agents to be able to give their clients the best service and support.

Get by with a little help from your friends 

Another positive aspect of a career with Big Block Realty is the support our agents get from our leadership team. Our agents are given top notch Broker/Attorney support that allows them to do their best work with confidence.

Here at Big Block Realty, we feel strongly about being invested in our agents’ success. We are California’s leading 100% commission real estate brokerage and as part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, 100% commission real estate brokerage in California

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of jannoon028 / FreeDigitalPhotos.net”

The Secret to Getting More Real Estate Clients

ID-100144042The web is full of tips and tricks for real estate career success.

Here at Big Block Realty, we are committed to providing our agents with the knowledge and advice that will help them take their careers to the next level.

To be successful in real estate, you need clients. Lots of clients.

You know they are out there, but sometimes it can feel like an overwhelming task to try and pin them down.

Since real estate is really about working with people, it’s important to see every person you come into contact with as a potential client. It’s not like all the would-be clients are out there hiding from you.

Think about all the human interactions you’ve had today.

You might have started out saying good morning to your neighbor when you got the morning paper.

Perhaps, then you stopped to pick up a coffee or your dry cleaning. Then lunch at a restaurant where you chatted with several different people. Drinks after work or maybe a trip to the gym.

All through the day, you are meeting and talking to people. There’s no reason that some (or all) of them can’t be your clients.

Here’s the secret to finding and keeping clients:

People like to work with people they know, sooo…

– Get out there and get to know some more people.

– Tell them what you do for a living.

– Listen to what they have to say.

– Look for opportunities to offer them a helpful hint or advice.

When you begin to create these relationships and foster connections with people, you’ll be amazed at how your business changes.

As you begin building your relationships, it will greatly affect your lead generation over the long-term.

Here at Big Block Realty, we feel strongly about being invested in our agents’ success. We are California’s leading 100% commission real estate brokerage and as part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, 100% commission real estate brokerage in California

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of bplanet / FreeDigitalPhotos.net”

Customer Service 101: Finding and Keeping Loyal Real Estate Clients

ID-100146282Real estate is the business of working with people. It’s not just about finding people to work with, but it’s also about providing the level of excellent service that keeps these people happy.

A happy client is a loyal client. And a loyal client can be your biggest brand ambassador when trying to build your brand or business.

It’s important to spend as much time, if not more keeping your current customers happy as you do trying to find new customers.

Here are a few tips for creating loyal customers:

1. When you mess up, apologize. 

Customer satisfaction is only worth as much as customer loyalty. And satisfied customers make a real estate professional’s life much smoother. But nobody is perfect. Things might not go exactly according to plan. You might make a mistake. The important thing is to be upfront about it and apologize.

Customers will appreciate the direct approach. They are just human too. They understand that things happen, but it’s how you move forward from them is what matters.

Also, take a look at this post we did on: “Realtor Tips for working with a difficult client

2. After you apologize, fix the problem. 

When you make a mistake, the first thing you should say is “I’m so sorry.” The next thing you should say is “let’s fix it.” Don’t waste a customer’s time trying to explain why something happened. This doesn’t really get you anywhere. Instead, make the necessary actions to fix the problem.

This shows customers that they can depend on you, even when things don’t go according to plan.

3. Give good customer service from the start. 

Everyone wishes there was more time in a day to get done all those things we need to do. Take the time to go the extra mile in offering stellar customer service.

This includes taking client calls and answering emails promptly. Engage with clients on social media. Show them you are available. When you are available to your customers, they begin to trust you and this creates a lasting relationship on which customer loyalty is built.  

4. Pay attention to customer feedback. 

It’s vital that you listen to your customers and value their feedback. They are the lifeblood of your company. Sometimes their needs change and it’s important that you change your approach to meet those needs.

It’s easier to keep a current customer than to get a new one, so make the ones you have feel valued.

5. It’s not enough to simply meet people. Build relationships. 

Networking events can be great, but the next time you attend one, don’t just meet people. Actually take the time to foster relationships with them. This is how to build leads that develop into loyal customers.

Here at Big Block Realty, agents keep their entire commissions while enjoying the perks of working with an industry leader. As

As California’s leading 100% commission real estate brokerage, we allow you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”

Social Media Success for Real Estate Pros: Using Pinterest

As a real estate professional, it’s important that you spend time developing your personal brand. Who you are online carries a great deal of weight these days, considering how social media is driving the business world.

Big Block Realty is California’s leading 100% Commission Brokerage for many reasons, but one of them is that we are committed to our agents’ success.

We believe that success comes when Realtors have the tools and education they need to operate in today’s industry and part of having success as a real estate professional is about using social media.

One social media platform that real estate professionals are beginning to use more and more is Pinterest. Not only is it a way to push web traffic to your site, but it also provides a chance for you to establish your brand identity online.

Below are a few solutions for using Pinterest in real estate. By incorporating these easy tips into your social media strategy for real estate, you can increase your leads and grow your sphere of influence to reach more customers.

1. Promote Your Listings

Pinterest is a visual platform and what better arena for photos of your amazing properties and other listings? By using Pinterest to share photos of new listings, just sold properties and other real estate, you can get your content in front of a wider audience (and it’s free!).

2. Create Content to be Shared

Social media shouldn’t be all about selling. It’s a great way to create content that establishes yourself as a leader in your industry. Share helpful, engaging information on Pinterest so that others can share it with their circles.

When you write blog posts or other content to promote your real estate business, think about how easily digestible it is. Use simple language, bullet points and lists to format content that is likely to be shared.

3. Take Better Photos

Professional photography helps, but even if you take photos with your iPhone, you can spend more time making sure they are great quality.

Photos on Pinterest are more likely to be re-pinned when they are interesting and eye-catching. There are also lots of apps that allow you to add text and titles to your photos.

Photos with text have a greater chance of being shared on Pinterest because they stand out from those without text or titles.

Another way you can improve your photos is by creating tags and captions for them. Use keywords that are likely to be searched.

By following these simple tips, you can use Pinterest to grow your real estate business.

Do you aspire to be a million dollar agent? A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!