Posts Tagged ‘Real Estate Marketing’

Grow Your Real Estate Business with Virtual Tours and Mobile

house at night zbsAs a real estate professional, you already know that virtual tours are an important part of your marketing strategy for your personal brand.

Another key factor is that you make sure your virtual tour content is mobile friendly.

Did you know that realtor.com reported a 90% growth for viewing properties on mobile devices for fourth-quarter 2012?

Current estimates from the National Association of Realtors show that up to 70% of home buyers and sellers use mobile devices to view homes for sale during their search process.

Using video is not the only aspect that should be part of your marketing plan. In the current real estate climate, there is a lot of competition. That’s why you have to set yourself apart.

Our real estate professionals here at Big Block Realty are a cut above the rest. They are equipped with the tools and training they need to be successful and secure more listings.

A dynamic marketing program should incorporate multiple approaches.

You might also like this post we did on: “Tech Tips For Realtors: 3 Ways Realtors Can Use Technology For Business

Here are a few tips for how you can improve your marketing using video and mobile technology.

1. Go Pro – 

If you are trying to sell a luxury listing, it makes sense to hire a video production professional. With a high-quality video, your listing will truly shine.

Same goes for still photography. If you can, hire a professional photographer to shoot images of the property for sale. Style, lighting and camera angles go a long way in making a home look amazing.

2. More is More (when it comes to photography) – 

For every listing, you should have at least 20 to 24 photos. This will help prospective buyers get a feel for the entire home or property so they can decide whether or not to schedule a viewing.

If you can’t get enough high quality photos of the home, include photos from the neighborhood or community. This also allows home buyers to get a greater understanding of what it would be like to live in the home or property for sale.

3. Make it Fun –

Photos of the home or property should be clear and depict accurately what it looks like. But there’s no reason you can’t create some fun photos as well. This might be taking photos of someone lounging by the home’s swimming pool.

Perhaps you could take photos of the home or property’s view at different times of day.

Get creative and you will be able to attract buyers who appreciate those extra touches.

If you’re looking for software that will help you create your virtual tours, there are several options.

One is RealEstateShows.com. It allows you to create a video by panning across the photos of a home or property.

There’s also VisualTour.com, ImageMaker360.com and RealTourVision.com.

VisualTour is popular because it allows users to create tours from a smartphone or iPad. These tours can then be uploaded to YouTube.

The platform also offers unlimited personal training and technical support. This is particularly valuable if you aren’t as confident with the software as you’d like to be.

Want to share your videos via social media? That’s another great feature as well as posting directly to realtor.com.

VisualTour.com is responsive as well, automatically adjusting the virtual tour to fit the screen of the device it is being viewed upon.

Both VisualTour.com and Tourzilla are “responsive.”

This means that they detect the type of device the viewer is using and then automatically adjust the virtual tour to fit the screen size. None of the older technologies seem to have this ability at this time.

Mobile and video technology is sweeping the real estate industry.

Don’t be left behind simply because you don’t know how to move forward.

If you’d like to learn more about how to grow your real estate business or begin a career with Big Block Realty, we’d love to hear from you!

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Realtor Twitter Tips – Twitter For Realtors – Big Block Realty California Broker 100% Commission Brokerage

Realtor Twitter Tips – Big Block Realty – California 100% commission brokerage.
Twitter tips for Realtors:

Think about your goals. You want new listings and new buyers – and you also want to extend your influence. If you are blogging, Twitter is a great way to drive traffic to your recent posts, and that may result in not just new relationships, but to links to your content. Decide now what you want from your Twitter campaign. Make a plan.

100 commission california brokerageFind some Tweeters to Follow. Try searching your home town and see who’s talking about your area. Follow people whose Tweets or profile interest you. Look through their followers to find more folks to follow. Remember: it’s not all about business. Follow your passions, too. Many of those will follow you back and you will acquire new contacts. Remember to thank them for following you.

People are even more likely to follow you if you have something to say. Of course, you will want to Tweet your new listings or price reductions, but don’t make it all about you. Find information that will be interesting to your followers or will attract new ones. You might Tweet inspirational quotes, or news items about your community. Showcase any event that you plan to attend. Don’t be afraid to Tweet more than once about something that is likely to be of strong interest to others. Aim for a user friendly/self-serving ratio of 1 out of every 5.

You can do it…
Real Estate Twitter.
Twitter for Realtors.

Ask questions. Look for ways to engage your followers. If you see something interesting in your market or your community, you can Tweet asking if others see the same trends.

Size Matters – especially when it comes to URLs. You only have 140 characters to get your message across (less if you want to make it easier for your messages to be Retweeted since your Twitter handle becomes part of a ReTweet or RT). If you want to post a URL you will need a way to shorten them. Bitly.com or TinyURL.com are two examples. If you sign up for Bitly, though, they will track the clicks your links get and give you a better idea of the popularity and effectiveness of your Tweets.

Have fun! Remember why you got into real estate to begin with? Chances are it wasn’t just about the great income potential, but because you genuinely like people and enjoy helping them. Twitter is simply a new tool to increase the scope of your influence, widen your contacts and find and share more information.

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