Posts Tagged ‘realtor blog’

Content Ideas for a California Real Estate Blog

As a California real estate professional, you are probably always looking for ways to promote yourself and your business. Here at Big Block Realty, California’s top 100% Commission Brokerage, we believe in providing our agents the support and resources they need to be successful.

You’ve probably heard that content is king and it’s also a great way to market yourself as a California Realtor. Having a content strategy is important to the success of any California real estate professional and we’ve already shared that a blog can be an effective tactic for spreading your content to reach new customers and strengthen your relationship with current ones.

Home Staging is just one great topic for a real estate blog!

For a real estate professional, you are in the business of helping customers buy and sell houses and properties. And we understand this is a full-time career! But it’s important to remember that investing time and energy into your marketing will only help your career in the long-term. Did you know you can grow your business leads with a blog?

Creating a blog and populating it with content can be overwhelming if you haven’t done this before.

That’s why we wanted to share some great summer content ideas for a real estate blog. Your clients will enjoy reading this type of content and if they enjoy reading, it will increase their likelihood of sharing!

Feel free to use these ideas and put your own spin on them! We want to be a resource for you and we’re happy to share some ideas that will make your life and job a little bit easier!

  • Seasonal Fun – Share a post about your town or city’s Parks and Recreation opportunities or other fun activities to enjoy that pertain to the current season. This might include be a fun summer activity guide or a link to a community calendar. Provide your clients with helpful information and they will keep coming back for more.
  •  Learning Opportunities and Professional Development – Whether your blog readers are parents looking for extracurricular and enrichment opportunities for their kids or professional networking and continuing education for themselves, your blog can be a resource for this type of information. Creating a source for trusted information will create readers who keep coming back to your blog.
  • Stage Your Home – Share some great home staging tips that sellers will appreciate. It’s a fun excuse to decorate your space! You could even interview a home staging pro and share some tips on your blog.
  • Local Eats – Spotlight some local restaurants or hot spots that your community would appreciate knowing about. This might include a new restaurant or a farmer’s market. Give them the inside scoop and let them know you are a trusted source of info for them!

These are just a few ideas for how you can create interesting content that your readers will appreciate! As a California realtor with a 100% commission brokerage, you can get creative. Having a blog allows you find your unique brand voice. Don’t worry if it doesn’t happen overnight. Put in the work that will pay off in the long-term.

And if you’d have other questions about how you can grow your brand and make positive changes for your real estate career by joining a leading California 100% commission real estate brokerage, we are always here to help.

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Flat Fee Broker California’s Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

 

Improve Your Real Estate Blog with these Simple Tips

ID-10075895You’ve heard the phrase “you can’t teach an old dog new tricks” but what about an old blog? Maybe you’re a veteran in the real estate social media marketing and blogging arena. Perhaps you started a blog for your real estate business a couple of years ago and have been plugging away now for awhile.

Are you seeing the results you’d like from your real estate blog? Are you seeing any results? When was the last time someone told you they read a post on your blog? When was the last time you stirred up a great conversation that started from content you shared on your blog?

If the answer is never (or a long time ago), we have some easy tips for you to take your real estate blog from drab to fab. And if you are a new real estate professional or just new to the social media game, these tips will help you as well!

1. Create an editorial calendar

This seems like a complicated process, but it’s really very simple. Look at a yearly calendar and think about what types of content would be appropriate during each month.

If you just blog once a week, you only have to think of 52 topics; 12 topics if you only blog monthly. No matter when you decide to blog, it’s important that you have a plan.

Consider what subject matter is interesting to readers during different months of the year. Look at data about housing sales and when people are most likely to move.

Think like a content marketer and it will pay off in the end for the success of your blog.

2. Consider SEO and how you are driving traffic 

An SEO strategy will help you see more traffic. This can be achieved by making your posts Google-friendly. In order to do this, you need to let your keywords do the work for you.

Each time you write a blog post, think about incorporating keyword phrases in the headline and opening paragraph. You should also link to another blog post about a similar topic.

3. Encourage readers to subscribe

Not only ask your readers to subscribe to your blog, but also make it easy for them to do so. Offer the option to subscribe by email or RSS feed. You could also build your blog posts as a newsletter with other content that readers can look forward to receiving on a regular basis.

Another option is to create your own blog app that pushes notifications to your readers mobile devices when there is new content.

It’s important to build an email subscribers list so don’t neglect this part of your marketing strategy.

4. Share More Content, More Often

Quality is always better than quantity when it comes to blogging, but quantity matters too. Your blog will only grow as far as you let it so try to post more frequently as a way to gain more readers.

When you share content often, it lets Google know to keep your blog on its radar. At least once a week is a good rule of thumb, but posting even more is better!

Also important is to consider sharing different types of content. Change up the length of your posts and share videos and images too. This keep your readers entertained and engaged and it keeps your blog from getting stale with the same format over and over.

5. Guest Posts

A good way to increase your blog traffic is with guest posts. One type of guest post is when you allow guest writers to provide content to your blog. This allows them to get exposure while providing valuable content to your audience. Guest contributors are also likely to share their content on your blog with their audience so it increases the visibility of your blog.

Another type of guest post opportunity is to submit your own content to other blogs. This also helps to give you more credibility and exposure while reaching a wider audience.

When you implement some (or all) of these tactics into your blogging plan, your real estate blog will grow and thrive!

A blog is a powerful content marketing tool for your brand. Don’t give up on it! Put in the time and effort that it takes to be successful.

Let us know if you have any questions, we are always here to help.

Big Block Realty is California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of Idea go / FreeDigitalPhotos.net”

Blogging Tips For Realtors to Get More Customers

Did you know that 9 out of every 10 prospective home buyers begins his or her search for a new home or property online?

This is huge and as both real estate professionals and Internet marketing experts, we wanted to share our thoughts as to how this information can help you in your California real estate career.

When a potential home buyer in California begins looking for San Diego homes for sale, he or she will find many different sites and options.

As a real estate professional, you want your content and site to be one of the first things that potential buyer sees.

A good way to ensure that happens is by creating great quality content in the form of a blog. Real estate professionals should use blogging as a key part of their Internet marketing strategy.

Something that’s also important to note is that only 4% of real estate professionals are currently doing this. This means that by implementing a real estate blog as part of your business, you can not only build your online brand but you can also be an early adopter and industry leader in this arena.

So just what does your blog need to have to be considered great? Here are a few tips!

1. Quality Content – Any good blog, whether it is a real estate blog or otherwise should have quality content. This means well-written articles and information that is easy to understand. It should also be entertaining and informative so that people want to read it.

2. Consistent Content – The worst thing you can do for a blog is to start it strong and then never post again. Create content that is posted on at least a semi-regular schedule. Keep the content coming regularly so you give your readers something to look forward to.

3. Make it Easy to Share – When creating a real estate blog, think about how your readers can help you spread your content. Provide ways that your blog posts can be shared.

This might be achieved by offering an email sign-up so customers can subscribe. It’s also important to provide social media functionality so posts can be shared on Facebook, tweeted on Twitter and spread via the other various social media channels.

4. Find your Authentic Brand Voice – This is crucial when developing a real estate business. A blog can help with this because it gives you a way to position yourself as an industry leader. Your brand needs an authentic voice. This is how you establish credibility and trust with your customers.

By creating a blog, you can take your real estate business to the next level.

In the following video, we share more ways that a blog can help you grow your real estate business and maximize your sphere of influence.

(Click on the video below to start)

Let us know if you have any questions, we are always here to help.

Here at Big Block Realty, we are California’s best 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission

 

Why Should Real Estate Professionals Have a Blog?

Blogs are everywhere these days; not just as informative content on the web, but also as strategic marketing tools for brands and businesses.

As a real estate professional, your personal brand is so important to your long-term success.

Here at Big Block Realty, we are fully invested in our team’s success.

That includes providing helpful tips and information that is useful to individuals pursuing a career in real estate.

Watch this quick video blogging for Real Estate:

We’d like to share some reasons that having a blog is important in the real estate industry.

1. Your Brand’s Voice

As a real estate professional, you’re in the people business. It’s important that you communicate with your customers and potential customers.

A blog is a great way to do just that. Whether telling the story of your business or sharing your listings, a blog can lend a unique voice to your real estate business.

2. Content Marketing

You’ve probably heard the phrase “content is king.” A blog is a great way to create your own branded content on the web.

Blogging is an integral part of any content marketing strategy and something you should consider when doing long-term planning for your brand.

3. Expert Insight

In the real estate business, it’s important to be credible and have expertise. A blog is a good way to establish credibility as well as build your reputation as a leader in your industry.

By sharing informative, helpful information, you can let consumers know you are a source they can trust.

As you build your career in real estate, we believe you will be able to leverage your potential in a way that no other industry or field allows. And a blog is one way to bolster your brand marketing to achieve success. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Sacramento, San Fransisco, Palm Springs and much more!