Posts Tagged ‘Realtor Marketing’

Real Estate Success Tips: How to Get More Repeat Customers

ID-10024668Tips for Real Estate Success — Getting More Repeat Customers

Real estate is a business that ebbs and flows.

Unlike other commodities, which consumers might buy daily, weekly or monthly, real estate transactions don’t always happen as frequently.

The average homeowner purchases a new home around every seven years.

This is why real estate success lies in reaching new customers all the time.

But it’s also about making lasting connections with current customers so they will become repeat customers one day.

Not only do these connections increase the likelihood that past customers will work with you again, but it also improves the chances that they will refer their friends and colleagues to you.

Here are a few ways you can nurture the relationships you have with past clients to ensure they will be repeat clients in the future.

1. Stay Connected – 

Sometimes timing is everything when it comes to real estate.

Let’s say you work with a client who buys a new home and is very satisfied.

But several years pass and he or she doesn’t hear from you. If another real estate professional comes along right at the time he is looking to buy or sell, they might get the client.

A way to avoid being forgotten is to be unforgettable.

Stay connected with your past clients through multiple channels.

If they are on Facebook or Twitter, connect that way.You might want to reference our other post on “Social Media Secrets Revealed: Realtors Get More Customers With Social Media

Also…

Send holiday or birthday cards.

If you know that they are experiencing a life milestone, pick up the phone and call them.

These little things really do become the big things when trying to turn past customers into repeat customers.

2. Keep the Conversation Going – 

When you are trying to build relationships with your past and current clients, remember that you can drive the conversation and it doesn’t have to be about real estate.

In fact, consumers appreciate when you aren’t constantly trying to sell to them.

Find out what types of things they are interested in and communicate accordingly.

Use social media or email to share information.

This will keep you at the forefront of their mind no matter how much time has passed since working together.

3. Listen and Proceed

A good realtor will always be listening for the opportunity to help a client.

Maybe your past client is complaining on Facebook about how big the house feels since his last child left the nest.

This might be a great time to suggest downsizing. Have a past client who is expecting a child?

This is a perfect opportunity to suggest looking at larger houses. Perhaps a client you worked with in the past tweets about what a great time he had on a recent vacation and is considering buying a vacation home.

When you have taken the time to foster a relationship, it will be a natural entry for you to suggest how your services can help!

Finally, don’t forget to follow up with customers after each sale.

Make time to say thank you for their business.

Going the extra mile will set you apart from the competition and give your past customers a reason to become repeat customers.

Let us know if you have any questions, we are always here to help.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

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Realtor Twitter Tips – Twitter For Realtors – Big Block Realty California Broker 100% Commission Brokerage

Realtor Twitter Tips – Big Block Realty – California 100% commission brokerage.
Twitter tips for Realtors:

Think about your goals. You want new listings and new buyers – and you also want to extend your influence. If you are blogging, Twitter is a great way to drive traffic to your recent posts, and that may result in not just new relationships, but to links to your content. Decide now what you want from your Twitter campaign. Make a plan.

100 commission california brokerageFind some Tweeters to Follow. Try searching your home town and see who’s talking about your area. Follow people whose Tweets or profile interest you. Look through their followers to find more folks to follow. Remember: it’s not all about business. Follow your passions, too. Many of those will follow you back and you will acquire new contacts. Remember to thank them for following you.

People are even more likely to follow you if you have something to say. Of course, you will want to Tweet your new listings or price reductions, but don’t make it all about you. Find information that will be interesting to your followers or will attract new ones. You might Tweet inspirational quotes, or news items about your community. Showcase any event that you plan to attend. Don’t be afraid to Tweet more than once about something that is likely to be of strong interest to others. Aim for a user friendly/self-serving ratio of 1 out of every 5.

You can do it…
Real Estate Twitter.
Twitter for Realtors.

Ask questions. Look for ways to engage your followers. If you see something interesting in your market or your community, you can Tweet asking if others see the same trends.

Size Matters – especially when it comes to URLs. You only have 140 characters to get your message across (less if you want to make it easier for your messages to be Retweeted since your Twitter handle becomes part of a ReTweet or RT). If you want to post a URL you will need a way to shorten them. Bitly.com or TinyURL.com are two examples. If you sign up for Bitly, though, they will track the clicks your links get and give you a better idea of the popularity and effectiveness of your Tweets.

Have fun! Remember why you got into real estate to begin with? Chances are it wasn’t just about the great income potential, but because you genuinely like people and enjoy helping them. Twitter is simply a new tool to increase the scope of your influence, widen your contacts and find and share more information.

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