Posts Tagged ‘sales funnel’

Social Media Success for Real Estate Pros: Using Pinterest

As a real estate professional, it’s important that you spend time developing your personal brand. Who you are online carries a great deal of weight these days, considering how social media is driving the business world.

Big Block Realty is California’s leading 100% Commission Brokerage for many reasons, but one of them is that we are committed to our agents’ success.

We believe that success comes when Realtors have the tools and education they need to operate in today’s industry and part of having success as a real estate professional is about using social media.

One social media platform that real estate professionals are beginning to use more and more is Pinterest. Not only is it a way to push web traffic to your site, but it also provides a chance for you to establish your brand identity online.

Below are a few solutions for using Pinterest in real estate. By incorporating these easy tips into your social media strategy for real estate, you can increase your leads and grow your sphere of influence to reach more customers.

1. Promote Your Listings

Pinterest is a visual platform and what better arena for photos of your amazing properties and other listings? By using Pinterest to share photos of new listings, just sold properties and other real estate, you can get your content in front of a wider audience (and it’s free!).

2. Create Content to be Shared

Social media shouldn’t be all about selling. It’s a great way to create content that establishes yourself as a leader in your industry. Share helpful, engaging information on Pinterest so that others can share it with their circles.

When you write blog posts or other content to promote your real estate business, think about how easily digestible it is. Use simple language, bullet points and lists to format content that is likely to be shared.

3. Take Better Photos

Professional photography helps, but even if you take photos with your iPhone, you can spend more time making sure they are great quality.

Photos on Pinterest are more likely to be re-pinned when they are interesting and eye-catching. There are also lots of apps that allow you to add text and titles to your photos.

Photos with text have a greater chance of being shared on Pinterest because they stand out from those without text or titles.

Another way you can improve your photos is by creating tags and captions for them. Use keywords that are likely to be searched.

By following these simple tips, you can use Pinterest to grow your real estate business.

Do you aspire to be a million dollar agent? A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

What is an Elevator Pitch and Why Does it Matter

ID-100166775If you’ve spent even the slightest amount of time in the world of business and entrepreneurship, you’ve no doubt heard of the infamous elevator pitch. An elevator pitch is a short conversation or spiel that you can have with someone (in an elevator perhaps) in a quick minute or two that gives them an understanding of your business.

The idea comes from the theory that you might only have a minute or two with another person on an elevator and that you should be able to express your brand’s unique selling points concisely and quickly.

In real estate, it’s all about connecting with people. When you do this, you will increase your opportunities for leads, clients and sales. Think about the last time someone randomly asked you what you do. Did you have a polished response at the ready or were you standing them stammering and searching for words?

Not only is an elevator pitch intended to help you sell, it also helps you explain who you are and what you do in a way that is memorable and engaging.

Here are some tips that can help you figure out how to craft an elevator pitch that will help you see results:

1. Focus on the benefits – Get right to the point of what you have to say by focusing on the benefits that your brand or business provides. This helps people understand what you can do for them, which is often what we are all thinking when someone starts sharing sales info.

2. Demonstrate Credibility – Nobody likes a chronic name-dropper, but if you have a connection that is substantial, feel free to mention that. Sometimes a familiar name helps provide a foot in the door and it lends credibility to your business or brand.

3. Keep it Short & Sweet – Don’t try to share too much in your elevator speech. Keep it short and to the point. Provide a few details and explain your expertise. Give them the proverbial sizzle, just not the steak.

4. Motivate them to Act – You aren’t just talking to hear yourself speak. When you share a pitch, end it with something that spurs the listener to action. Whether this is closing the deal on a sale or signing a new client, be up front and clear about what you want and how they can act on it.

5. Be Yourself – You are the face of your brand. Be authentic and genuine. People appreciate that and it will cause you to stand out from the crowd. Show your passion and enthusiasm for what you do and it will be contagious for others.

When you understand the importance of having an elevator pitch, you can begin to craft one that is engaging and memorable. These are just a few ways that you can advance your real estate career by promoting your personal brand.

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

Image courtesy of lamnee / FreeDigitalPhotos.net

Create a Long-Term Real Estate Lead Generation Strategy to Ensure Success

ID-100129662As real estate professionals, we spend a great deal of time talking about generating leads.

When carried out correctly, farming a sphere of influence and prospecting to increase that sphere can yield great results.

These traditional methods require a lot of planning and a lot of hard work.

Creating a website or a social media presence also requires hard work and planning, but the strategies that lead to success with these methods are a little bit different.

Many times, real estate professionals attempt to find lead sources by looking for the path of least resistance…i.e. Internet leads.

Being more efficient is a good thing so if you can do something the easy way to get results, by all means.

The issue we see that often arises with this method is it lacks a certain long-term strategy.

Have you ever noticed how professional sports organizations seem to focus on creating winning teams in the shortest possible amount of time? Of course they do…they can’t afford to put off success. Too much is riding on their wins.

Perhaps they have put all their eggs in one basket, so to speak. All the pressure is on the seasoned veterans who may only have a couple of seasons left to play.

But without putting in the time and effort to train the young recruits, these teams often end up in a bad spot when the veterans are out and there is nobody who can replace them.

So just what does this have to do with real estate and lead generation? A short term tactic is not a long-term strategy.

Getting all your real estate leads from an online source is also a short term tactic. That doesn’t mean it isn’t profitable…but it can’t be the only way your leads are coming in. (Take a look at this post on Blogging Tips For Realtors to Get More Customers)

You don’t want your career to be relying solely on the service of another organization. This leaves you with no control over cost or longevity.

By diversifying your lead sources, you will experience greater long-term success as a real estate professional.

Social media will allow you to reach a vast number of people. But there are still individuals who haven’t embraced social media. Postcards, flyers, and community events might be the way to go for these folks.

There’s also blogging as a possible lead generation option. Creating quality content and establishing yourself as a thought leader in your industry is a great way to grow your sphere of influence.

Networking and prospecting are other means to generate leads (Take a look at this post on “How To Get More Real Estate Business, Start Getting More Clients FAST“). By creating an online identity as well as a name for yourself in the business community, you can generate a broader path to revenue with long-term positive effects.

If you’d like to learn more about how you can get your real estate career moving in a new direction, we’d love to hear from you!

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, get in touch with us today!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Top Rated 100% Commission Real Estate Brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of jscreationzs/FreeDigitalPhotos.net”

Social Media Secrets Revealed: Realtors Get More Customers With Social Media

There’s new research from the National Association of REALTORS that shows 56% of real estate professionals are using social media and online marketing to grow their brands and businesses.

If you are a real estate professional using these tools, good for you! If you haven’t yet fully embraced social media and all the other online marketing options for your brand, now is the time to do so.

The social media landscape is always changing so it is important to stay current on the latest and greatest technology and social media platforms and tools. Here at Big Block Realty, we wish to give our agents training and professional development opportunities so they can stay ahead of the pack

(Click below to play video)

In the above video, Sam Khorramian shares some great tips for how real estate professionals can better use social media to increase their leads and sales. It includes things such as:

  1. Be a Giver – Remember this question “How can I help you?” If someone contacts you, follow up and find out how you might be able to help them. Even if it doesn’t seem like a direct lead, you are working to grow a relationship and that will always pay off in the end.
  2. Listen – It’s not enough just to talk…you have to use social media to listen and respond. By participating in the conversation, you can grow your prospects using social media.
  3. Have Fun – Use social media to show your personality, especially your fun side. This will be attractive to people and help to get the ball rolling to create those lasting relationships.
  4. Ask Questions & Engage People – This is similar to listening, but it’s where you truly engage with people. This is the main reason to use social media for business. Don’t miss out on valuable opportunities to connect authentically. This can start with likes and comments, but the more you do this, the more connections you will have.
  5. Create a Custom Fan page – This is a page for a business that directs visitors to “Like” it upon visiting. Getting more likes should be an important part of your long-term social media strategy. So take the time to create a custom page so they will push like as soon as they arrive.

These are just a few ways that you can use social media to advance your real estate career.

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!