Posts Tagged ‘SEO for real estate’

Realtor Success Tips: Working with Elite Clients

One element of being a realtor is working with elite or celebrity clients. This might not be common for all real estate professionals, but here in California, chances are good that you will deal with this. Every community has its celebrities, even if they aren’t the Hollywood kind.  Their business affairs can attract a lot of attention. As their realtor, it’s important that you always the extra mile to protect their privacy.

hollywood signFirst, keep their identity quiet as long as you can. Famous names will eventually get out as the real estate process unfolds. Don’t brag to family or friends about your client. Be professional and keep it to yourself.

If your client doesn’t feel you respect their privacy, they’re not going to come to you the next time they need a realtor.

Remember that a celebrity client probably has a very hectic schedule. Be prepared to shift your schedule around theirs. Be flexible with last minute cancellations and scheduling changes. Muddle through any difficulties and remember the benefits of having an elite client.

Nurture your elite clients like you would any other. You want your name in their mind when they think of realtors. Keep in contact and provide a personal touch. Even if they decide not to do business now, they may need a realtor in the future.

Know your market. Sometimes an elite client may have special needs. Know the zoning rules pertaining to the property. Does your client need to build a ten car garage? A helicopter pad? Maybe something more realistic like a gate and tall privacy walls. Know the codes and rules before your client starts asking questions. You don’t want to look like you don’t know what you’re doing.

These are just a few simple ideas that you may want to try when dealing with an elite client. Here at Big Block, California’s #1 zero broker split real estate brokerage, we treat every client like a celebrity. If you’re looking for a realtor, we have some great folks who would be happy to help you.

Do you have any other tips for working with elite or celebrity clients? We’d love to hear your feedback about what successes and challenges you have faced.

If you are serious about taking your real estate career to the next level, consider embracing new technology as a way to grow your brand and generate new leads. And if you’re looking for new career opportunities, consider joining Big Block Realty!

Big Block Realty is California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block. From our continued education opportunities to our customized personal branding opportunities, we equip our agents with everything they need to be successful!

If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you! So, let us know if you have any questions, we are always here to help.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

[image via  by wwarby (contact)]

Tech Tips: More Ways to Use Technology for Real Estate Business

There are a lot of great apps out there for streamlining a realtor’s life and business. We previously discussed a few great tech solutions for real estate pros, including Skype, Camera+, and Route 4 Me. There’s no shortage of great apps for making the job easier. Here are a few more we think you should take a look at.

Hootsuite– If you’re using Facebook, Twitter, Linkedin, etc., (and  we’re assuming you are), you should definitely give Hootsuite a look. The basic package (free, by the way), allows you to manage five profiles. Schedule and respond to updates and tweets and keep track of profiles from one place. Try going PRO and manage up to a hundred profiles for $9.99 a month. One awesome feature is the URL shortener. Trust us. You will want it.

sign my padSignMyPad– This app allows you to make your signature once and use it electronically. It also let’s your clients use their finger to sign. Eliminate paper altogether and go green like never before. At only $3.99, it’s a great app for doing business on the fly.

REALTOR.com– This app updates listings and photos every fifteen minutes, so you know you’re getting the most updated information for your clients available on the web. Find out anything you want to know about any house listed, be it open house dates, listing prices, etc. The app also lets you make and save notes and share info on social media. Did we mention it’s free?

These are just a few of the great realtor apps out there, but we’re sure there will be a lot more to come, and we’ll do our best to keep you informed.

Do you use any of this technology or do you have other favorite apps? We’d love to hear your feedback about what apps and tech work best for your needs.

If you are serious about taking your real estate career to the next level, consider embracing new technology as a way to grow your brand and generate new leads. And if you’re looking for new career opportunities, consider joining Big Block Realty!

Big Block Realty is California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block. From our continued education opportunities to our customized personal branding opportunities, we equip our agents with everything they need to be successful!

If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you! So, let us know if you have any questions, we are always here to help.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

Realtor Success Tips: How to Have An Awesome E-Newsletter

emailA real estate agent’s job isn’t as simple as buying and selling houses and hunting down new leads.

As a professional real estate agent, it’s vital to implement various marketing strategies to get your name out there and keep it out there. One form of effective marketing is the email newsletter.

If you don’t already have an email followup system, we recommend “Aweber – Click Here To Try It For $1.00

It’s important to keep a few things in mind when building your newsletter. Try out some of these ideas and you’ll be able to make a newsletter you’ll be proud of and your clients will appreciate.

First, you don’t want to send out a dry, impersonal, robotic mess. And you don’t want to base your newsletter on new listings alone. What good is a newsletter focused on new listings to someone who just purchased a home? That’s just annoying and makes the recipient feel like they’re just a nameless mark to you. Not good. They’ll delete your newsletter without giving it a second look.

Next, be sure to make your newsletter YOURS. Stay away from forced imagery, be it stock art, layouts, and colors which don’t have any meaning to you. Keep the newsletter personal by putting a bit of yourself into its creation.

Finally, make it quick and convenient for people to reach you. You don’t want potential clients to get frustrated because they can’t figure out how to contact you. Once again, your newsletter will get deleted because it’s annoying.

It’s important to remember that your content is the core of your newsletter. Don’t make it all about  you, but make it relevant to your industry and your clients. Write about something going on in real estate. Comment on trends or the business in your area. Just remember to try your best not to be boring.

Keep these ideas in mind for a successful newsletter.

To automate this entire process, use a software like  “Aweber – Click Here To Try It For $1.00

If you’d like to learn more about how you can get your real estate career moving in a new direction California’s leading 100% commission real estate brokerage, we’d love to hear from you!

Here at Big Block Realty, we are committed to our agents’ success and our clients’ satisfaction. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, get in touch with us today!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

[ by Sean MacEntee (contact)]

Realtor Success Tips: How to get the most out of your leads

In the world of real estate, leads are like the holy grail.

Realtors spend lots of time working on drumming up leads, but then what? It’s possible that you aren’t getting the maximum impact of your leads because you aren’t putting in the necessary effort to nurture them. Perhaps you have tunnel vision when it comes to new clients.

Big Block Realty Voted Best Real Estate BrokerageMuch like a long-term relationship with a friend or partner, leads require investment on the front end so you can reap the benefits of a rich relationship later on. It’s easy to neglect the contacts you’ve already made as you strive to build new relationships with potential buyers and sellers.

Real estate pros need to remember that leads have a life of their own.

Just because a lead isn’t ready to do business now, it doesn’t mean they won’t be in six months. People’s situations change. You want to be on their mind when they do. You want to be who they think of when it’s time for them to buy or sell.

So just how do you ensure this?

Stay in touch with your contacts. Friend them on Facebook or follow them on Twitter. Stay connected when you don’t need anything from them. Show them you care. Let them know you’re still thinking of them every now and then.

Make suggestions and offer advice. Not only will they remember you when the time is right, but they’ll remember your name when they’re talking to their friends who are ready to do business.

As a realtor, you must avoid the pitfall of the “dead end.” There are no dead end leads if you take care of them correctly.

Never stop contact with a potential client because you never know when it will turn into an opportunity.

Remember, real estate is about timing for the vast majority of people.

Buying and selling real estate is the largest financial decision people will make in their lives. That’s basic high school economics material.

When the time is right for a buyer or seller, you want your name to be the first one they think of, even if they met you five years ago.

Finally, don’t forget to follow up with customers after each sale. Make time to say thank you for their business. Going the extra mile will set you apart from the competition and give your past customers a reason to become repeat customers.

Let us know if you have any questions, we are always here to help.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission

How to Create Awesome Real Estate Content to Improve Search Ranking

ID-10065457As a real estate professional, your personal brand should have impact. It’s not enough to simply do what you do best.

In today’s world of technology and social media marketing, you must also tell the story of what you do.

By telling your brand story, you can better connect and engage with customers who help you fulfill your business goals and mission.

This is why it’s important for a real estate professional to have a content marketing strategy. Content marketing is a popular buzzword but mainly it just means creating a story around what it is that you do.

Content is king when it comes to search engines. In order to achieve higher rank through your SEO strategy, it’s important you have great content.

Here are some tips that should help you create real estate content that will improve your search ranking. This list isn’t extensive, but it should help you get started with your content marketing strategy.

1. Create Quality Content 

This might seem like a simple suggestion, but it’s really important. In the sea of terrible content, you want yours to stand out from the rest. Really dive into your content. Share your real estate expertise. If you specialize in a particular area of real estate, create content around that topic! Don’t try to seem like you know it all, but focus on what you do know.

You are a real estate professional so that means you have knowledge that others don’t. Share that knowledge through quality content on a blog or in your other marketing channels.

2. Write Content for People, Not Search Engines 

You might be thinking “but I’m supposed to get the search engines to notice me!” Yes, that is true. But it’s imperative that you create your content with human readers in mind. Writing for search engines leaves you with choppy, awkward content that is packed with keywords and links, but not much else. A human reader can usually spot content like this from a mile away.

Check out this other post we did on: “How to Create Awesome Real Estate Content to Improve Search Ranking

The secret is that when you create this great content for humans, they will want to read it and share it with their friends and network. This is how the search engines will take notice. And speaking of keywords, don’t use them in un-natural ways. This won’t make your content popular with readers…they will just begin to tune it out.

3. Answer Questions 

When a potential home buyer performs a search on Google, chances are he types it in the form of a question. This might include things like:

  • Who are the best California Real Estate agents?
  • What is the best city to buy a home in California?
  • Which real estate company in San Diego is best?
  • How do I know if I’m ready to buy a house?

The best way you can create content to improve your search ranking is by answering these types of questions. Write a blog post about how potential buyers can know if they are ready to purchase a home. The next time someone does a search about that, your post may show up. This is also a good tip for helping real estate professionals come up with content ideas.

Think about all the questions you have been asked by clients and customers through the years. Chances are if one person had the question, others will too. Create content that answers these questions to establish yourself as an industry leader and an expert in your field.

If you’d like to learn more about how you can get your real estate career moving in a new direction California’s leading 100% commission real estate brokerage, we’d love to hear from you!

Here at Big Block Realty, we are committed to our agents’ success and our clients’ satisfaction. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block… like Social Media Training For Realtors.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, get in touch with us today!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission Real Estate Brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net”