Here at Big Block Realty, we want to help our agents new to the industry as best we can. Big Block Realty wants all our agents to have the latest helpful tools to increase their success.
Building a reputation for a 100% commission real estate business is about more than just making sales. It’s about learning new skills and honing them for top performance.
Build your professional skill set to make your career in real estate a success.
There’s probably not a real estate agent working today who doesn’t take advantage of social media marketing for their business. But if you don’t know what you’re doing, social media can turn into a real mess. Make sure you take the time to educate yourself before firing away on every platform available. Consider the following guidelines.
Strengths- Different social media platforms have different strengths. Facebook is very personal and image driven. Twitter is small, quickly digestible information bites. Pinterest is purely image driven. Blogging is all about conveying ideas in long form. Learn how to best use each one in its own right. Then, figure out where you most effectively interact with your clients and focus your efforts there.
Time Management- Don’t let your social media marketing strategies devour your time. Take advantage of social media management tools like Hootsuite to automate your posts. If you need to hire someone to manage your social media for you, that’s all fine and good. Just stay informed about what they’re posting.
Content- Your business social media is not about you. Meaning it’s not a place for you to brag about your accomplishments (especially sales), nor is it a place for you to become an internet sensation. You want to inform and educate, and leave your followers with something useful from the experience. Build and participate in a community dedicated to your industry, not just yourself.
Be Positive- Don’t use your social media as a place to bad mouth anyone. Not the competition, not co-workers, and especially not clients. If a potential client sees you speaking negatively about anyone for any reason, it’s not a stretch in their head to imagine you doing the same about them. Keep it positive. Anything less will drive off business.
Keep these tips in mind as you implement your social media marketing strategies.
Big Block Realty wants all our agents to have access to all the helpful tools that will increase their success. Want a great career with an integrity driven, 100% commission real estate brokerage? Then Big Block Realty might be the right place for you!
A career in real estate utilizes your social media marketing skills like nothing out there. If you’d like to learn more about Big Block Realty, we’d love to hear from you!
Oliver, Sam, and Spencer
The Big Block Realty Family
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