Posts Tagged ‘social media how-tos’

Generating Micro Content for your Real Estate Business

Big Block Realty wants all our agents to have the latest helpful tools to increase their success.

Learning how to use social media for you real estate business is a vital skill in today’s market.

Building a successful career with a 100% commission real estate business is about learning new ways to use technology and marketing skills.

If you’re like most real estate agents working today, you’re spending at least some of your day on social media as part of your internet marketing strategy. You’ve probably been hearing a lot about micro content lately.

That’s because micro content is on its way to becoming the only content that matters anymore. The way consumers are interacting with advertisers online is changing.

Business Woman Texting

The mobile device is about to surpass desktop computers as the primary way people are accessing the internet, communicating, and doing business transactions online.

And if you want to keep up with your customers, you’ve got to go where they’re at. That means making content suitable for mobile devices. And that means generating micro content.

Micro content is loosely defined as short, easily digestible content that your followers can view and consume quickly. Your followers are spending an hour after work or before bed on their desktops surfing the internet.

They’re accessing their mobile devices while waiting in lines, riding elevators, and on their breaks at work. Your content has to be quick and easy or it’s going to get overlooked.

So what does all this mean for real estate agents? Actually, the concept of micro content is perfect for the real estate industry.

An agent can put up a quick photo of a listing’s best selling feature with the address and a short blurb. Enough to pique the interest of a follower looking for a specific property.

An agent can generate other micro content about open houses, neighborhood spotlights, or even quick walk through of a home.

When it comes to internet marketing, real estate agents should embrace micro content tailor made for mobile devices.

Big Block Realty wants our agents to have the helpful tools that will increase their success.

Think about Big Block Realty if you would like a career with a 100% commission real estate brokerage!

Real estate uses internet marketing skills every day like no other career out there. If you’d like to learn more about Big Block Realty, we would love a chance to get to know you.

Your Friends,

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Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission

How to grow your email list with your Facebook page

Big Block Realty wants all our agents to have the latest helpful tools to increase their success.

Learning how to leverage social media for you real estate business is a vital skill in today’s market.

Building a successful career with a 100% commission real estate business is all about staying hungry to learn about new methods, technology, and skills.

With Facebook making it harder and harder for your company’s organic content to get views without paying, it might be time to leverage your Facebook page for some traffic for your website or newsletters.

Mouse hand cursor on sign up button vector illustration

 

It seems only fair as Facebook increasingly makes paid ads the only sure fire way for your content to make it to your followers. Here’s a few ideas for exploiting your company’s Facebook page for traffic elsewhere.

Put A Button On Your Facebook Page-

Put a tab on your page so all your followers have to do to subscribe for your newsletter is click their mouse.

If they are on your Facebook page, they already interested in your company, so it’s not that big a stretch to assume they might be interested in signing up for your newsletter from there.

Give them the option, and make the button pop. Don’t try to get sign ups by being boring.

Link To Your Website-

Give your Facebook followers and visitors the option to go to your company’s website by hitting a link. It skips a lot of steps and puts them right into your most organic content.

From there, your signup form should do the rest of the work for you if it’s designed well.

But keep in mind your Facebook page is a portal to your website and your product or service, so don’t get lazy, sloppy, or unimaginative on Facebook.

Make sure it remains a top priority.

Build Interest-

Remember one of the first rules of social media marketing: offer something of value. Or at least offer something interesting.

There’s all kinds of ways to get people interested in your company’s website through your Facebook page. Try touting some great content on your website with a short and sweet video.

Give a quick word as to why your visitors might benefit from taking the trip over to your website. Pique curiosity and give them a reason. Give visitors a good experience and they’ll sign up for your email list.

These are just a few ways to build up your email list through Facebook. See if they work for you.

Big Block Realty wants our agents to have the helpful tools that will increase their success. Think about Big Block Realty if you would like an opportunity for a career with a 100% commission real estate brokerage!

Real estate uses internet marketing skills like no other career out there. If you’d like to learn more about Big Block Realty, we would love a chance to get to know you.

Your Friends,

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Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission

3 Big Social Media Changes For 2015 In Real Estate

Big Block Realty knows how important it is to stay informed about technology. We want our agents to be willing to learn about new tech in order to do the best job possible for their clients.

Big Block Realty wants all our agents to have the latest helpful tools to increase their success.

Building a reputation for a 100% commission real estate business is all about staying informed and on the cutting edge of modern business skills in order to make sure we’re doing everything possible for our clients.

Never stop learning to make your career in real estate a successful one!

Social media marketing is permanently in a state of flux due to growing technology and ever changing and evolving business models. Most real estate agents are using one or more social media platforms for their business, so it’s important to be aware of changes across the spectrum for 2015.

social media, communication in the global computer networks

Here are a few to look out for.

1) The New Guys- People have had a lot of issues with the big guys on the block lately. Users are tired of invasive advertising, privacy breaches, and the collection of demographics. So new platforms have popped up making promises and trying to focus on particular niche users.

The new guys will have their work cut out for them, though. Facebook has well over a billion users and is constantly growing. Twitter isn’t far behind. But that doesn’t mean you should discount new networks for your business.

Wait and see how they perform and don’t be adverse to trying new things.

2) Social Media Driven Ecommerce- This fall, hacks revealed Facebook already has a hidden payment feature in its messenger app. That’s a lot of users ready to exchange money and goods.

Don’t be surprised if this becomes the next big thing. Merchants will be all over this as it will turn social media into one big virtual mall for them to exploit.

3) It’s Going To Get Expensive- With so much endless streaming content out there, it’s getting harder for posts to get to significant numbers of followers and fans.

That means paid ads like the ones on Facebook (which are seen way more than a conventional post), are going to become the safest way to ensure your content gets viewed.

This also means businesses are going to have to start reaching out on more platforms.

These are just a few of the changes many experts are predicting for the immediate future. Make sure you’re ready for them.

Big Block Realty wants everyone to have the helpful tools that will increase their success. Try Big Block Realty if you’re interested in pursuing a rewarding career with a top earning, 100% commission real estate brokerage!

A career in real estate allows you to use your social media marketing skills like you never have before. If you’d like to learn more about Big Block Realty, we would be happy to hear from you!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission

4 Top Tips for Facebook – Take Your California Real Estate Career to the Next Level

Here at Big Block Realty, we like to encourage our agents to stay on top of the latest technology to help their business thrive. Big Block Realty wants all our agents to have the latest helpful tools to increase their success.

Building a reputation for a 100% commission real estate business has a lot to do with keeping up with current tech trends to make sure we’re doing everything possible for our clients. Stay on top of current technology to make your career in real estate a successful one!

Chasing SuccessFacebook is by far the most popular social media platform running today. So it’s easy to understand why the business world has taken notice. With well over a billion users, not having a Facebook page for your business is simply unthinkable.

The real estate industry is no exception. One survey suggests over eighty percent of real estate agents use Facebook for their business. And while Facebook is pretty easy to learn and manage, it never hurts to hear a few ideas to maximize its performance for your business. See if you can implement any of these ideas for your real estate business.

Make A Plan- That means setting up attainable goals for starters. Why are you using Facebook? Do you want to generate leads? Keep in touch with clients? Show your listings? Of course you can do all these things, just have a blueprint before you get started. Set your goals and figure out what steps you’re going to take to reach them before getting started.

Time Management- How much time are you going to spend on Facebook during your workday? Social media can quickly become a black hole if you let it.

Set up a block of time to work on your Facebook page every day and stick to it. You’ll get it done and be able to stay productive in other areas. But don’t sacrifice flexibility. Squeezing in a moment to check your Facebook doesn’t necessarily mean derailing your day, just stay on schedule.

Be Visual- One of Facebook’s strengths is sharing pics. Don’t be stingy when it comes to posting great photos. Post pics of listings (inside and out), neighborhoods, yourself, happy clients, and anything that your followers might enjoy or find helpful.

Consistency- Nobody wants to visit a Facebook page that hasn’t seen a new post since Christmas before last. Be consistent in your postings. Make a daily or weekly schedule and stick to it. Consistency is a vital building block of your Facebook community.

Big Block Realty encourages our agents to use helpful tools that will increase their success. Try Big Block Realty if you want a rewarding career with a 100% commission real estate brokerage!

A career in real estate allows you to use social media in ways no other career can.

If you’d like to learn more about Big Block Realty, we’d love to talk to you!

Your Friends,

SOS pic

Oliver, Sam, and Spencer

The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission

Take Your Real Estate Business to the Top with Twitter in 2015

Here at Big Block Realty, we want our people to have the skills they need to make their transition into their new careers go as smooth as possible. Big Block Realty wants all our agents to have the latest helpful tools to increase their success.

Building a reputation for a 100% commission real estate business is all about building strong skill sets to make sure we’re doing everything possible for our clients. Stay on top of current technology to make your career in real estate a successful one!

Property Service In Social Media

You’re no doubt using Facebook for your real estate business. It’s hard to imagine any business not using the world’s most popular social media platform. With over a billion users, it’s pretty ubiquitous in every industry. But are you making use of Twitter?

The platform has become the number one social media platform for getting out short, easily consumed bits of information in real time. If you’re social media marketing strategy is Facebook centric, you may be missing out on all Twitter has to offer real estate professionals. Here are a few ideas you might try as you begin your Twitter journey.

Establish Yourself As An Authority In Your Field- Your Tweets should be about more than just your listings. Speak about your industry. Comment and inform on the market. Spotlight some of the selling points of your neighborhoods and territory. Talk about school zones and amenities like public transportation, etc. Build a community and participate in conversations. Social media is about making connections with people, so put yourself out there and interact.

Take Advantage Of Scheduling Tools- Real estate agents can lead hectic work lives. Showings, paperwork, generating leads, and open houses can really eat away at your day, so anything that helps you stay on track is worth a try. Scheduling tools like Hootsuite can let you plan and send your Tweets automatically saving you from having to be on your device all day.

Use Hashtags- Hashtags are a great way to get your Tweets seen by Twitter users who are not among your followers. Hashtag the neighborhoods where you have listings. You can also hashtag the subject of your Tweets not related to your listings, for example, #marketnews.

These are just a few ideas for getting started on the right path as you merge Twitter with your existing social media marketing strategies.

Big Block Realty wants to equip our our agents with helpful tools that will increase their success. Try Big Block Realty if you want a rewarding career with a 100% commission real estate brokerage!

A career in real estate allows you to use your social media marketing skills like no other career out there today. If you’d like to learn more about Big Block Realty, we’d love hearing from you!

Your Friends,

SOS picOliver, Sam, and Spencer

The Big Block Realty Family

 

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission