In the world of real estate, leads are like the holy grail.
Realtors spend lots of time working on drumming up leads, but then what? It’s possible that you aren’t getting the maximum impact of your leads because you aren’t putting in the necessary effort to nurture them. Perhaps you have tunnel vision when it comes to new clients.
Much like a long-term relationship with a friend or partner, leads require investment on the front end so you can reap the benefits of a rich relationship later on. It’s easy to neglect the contacts you’ve already made as you strive to build new relationships with potential buyers and sellers.
Real estate pros need to remember that leads have a life of their own.
Just because a lead isn’t ready to do business now, it doesn’t mean they won’t be in six months. People’s situations change. You want to be on their mind when they do. You want to be who they think of when it’s time for them to buy or sell.
So just how do you ensure this?
Stay in touch with your contacts. Friend them on Facebook or follow them on Twitter. Stay connected when you don’t need anything from them. Show them you care. Let them know you’re still thinking of them every now and then.
Make suggestions and offer advice. Not only will they remember you when the time is right, but they’ll remember your name when they’re talking to their friends who are ready to do business.
As a realtor, you must avoid the pitfall of the “dead end.” There are no dead end leads if you take care of them correctly.
Never stop contact with a potential client because you never know when it will turn into an opportunity.
Remember, real estate is about timing for the vast majority of people.
Buying and selling real estate is the largest financial decision people will make in their lives. That’s basic high school economics material.
When the time is right for a buyer or seller, you want your name to be the first one they think of, even if they met you five years ago.
Finally, don’t forget to follow up with customers after each sale. Make time to say thank you for their business. Going the extra mile will set you apart from the competition and give your past customers a reason to become repeat customers.
Let us know if you have any questions, we are always here to help.
A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!
Oliver, Sam, Spencer and
The Big Block Realty Family
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