Posts Tagged ‘split’

California Real Estate Success Tips: How to Close Listing Leads

ID-100127419Here at Big Block, California’s top 100% commission real estate brokerage, we are committed to providing helpful real estate success tips via our blog and other social media channels. Need some help closing your listing leads? You’ve come to the right place!

If you’ve been ramping up your marketing efforts for your California real estate business and generating a bunch of great new leads, good for you!

Listing leads are crucial to any California real estate professional’s success and that’s why we wanted to share some tips for closing the deal on your listing leads.

All the listing leads in the world won’t matter if you can’t close the deal, so follow this advice to make sure you get the best possible results!

1. Remember The Seller is Boss 

Real estate agents are experts in their industry, but sellers have much more at stake with the sale of a particular home or property. One area that often causes friction is determining the selling price.

Some agents try to convince sellers the go with a price they recommend. This approach makes sense considering the agent is the expert. But all too often, sellers feel their input doesn’t matter.

This can cause a power struggle.

Instead of trying to be in charge, act as a trusted resource for buyers and sellers. By offering them guidance and helpful information, you show them they can rely on you. Let the seller be in charge, but walk them through the process with advice and answers to questions should they arise.

At the end of the day, the property belongs to the seller so it’s ultimately his or her decision to price it (and list it) as he sees fit.

If a seller has unrealistic expectations about a listing price, it pays off for you to be polite but direct and pass on the opportunity to work together. This will save you lots of time and effort in the end that might have been wasted on a listing that wouldn’t sell. Sometimes sellers will reconsider and choose to list with you at the price you suggested.

2. Know and Show Your Value

It’s possible that you may at some point encounter a seller who wants you to reduce your commission. When this happens, you have failed to demonstrate your value as a real estate professional.

If this situation should arise, the most important thing to remember is don’t be defensive.

Our best advice is to keep this situation from ever taking place. When you recognize your value as an industry leader, you will feel more confident and demonstrate that value to your clients.

One way to do this is to show how you are different from your competitors. Give your clients a strategy that outlines ways in which you will work together. Explain and answer questions before they even come up.

Most agents fail to explain their services thoroughly so by doing so, you will give yourself a leg up. As a top 100% commission brokerage in California, we want our agents to have the tools and knowledge they need to be successful.

Another way to ensure your customers understand the value you bring to the table is manage their expectations. Ask they what they hope to achieve from the experience. Take their temperature throughout the process and do everything in your power to see that they are a happy customer after it is all said and done.

Follow these tips and it will help you maximize your leads. Remember that when you are trying to win those valuable listing appointments, it’s important to let the seller be in charge while still demonstrating your expertise and value. In doing this, you will make more positive connections with would-be sellers and increase the chances they will want to work with you.

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

Image courtesy of Keerati/FreeDigitalPhotos.net

Content Ideas for a California Real Estate Blog

As a California real estate professional, you are probably always looking for ways to promote yourself and your business. Here at Big Block Realty, California’s top 100% Commission Brokerage, we believe in providing our agents the support and resources they need to be successful.

You’ve probably heard that content is king and it’s also a great way to market yourself as a California Realtor. Having a content strategy is important to the success of any California real estate professional and we’ve already shared that a blog can be an effective tactic for spreading your content to reach new customers and strengthen your relationship with current ones.

Home Staging is just one great topic for a real estate blog!

For a real estate professional, you are in the business of helping customers buy and sell houses and properties. And we understand this is a full-time career! But it’s important to remember that investing time and energy into your marketing will only help your career in the long-term. Did you know you can grow your business leads with a blog?

Creating a blog and populating it with content can be overwhelming if you haven’t done this before.

That’s why we wanted to share some great summer content ideas for a real estate blog. Your clients will enjoy reading this type of content and if they enjoy reading, it will increase their likelihood of sharing!

Feel free to use these ideas and put your own spin on them! We want to be a resource for you and we’re happy to share some ideas that will make your life and job a little bit easier!

  • Seasonal Fun – Share a post about your town or city’s Parks and Recreation opportunities or other fun activities to enjoy that pertain to the current season. This might include be a fun summer activity guide or a link to a community calendar. Provide your clients with helpful information and they will keep coming back for more.
  •  Learning Opportunities and Professional Development – Whether your blog readers are parents looking for extracurricular and enrichment opportunities for their kids or professional networking and continuing education for themselves, your blog can be a resource for this type of information. Creating a source for trusted information will create readers who keep coming back to your blog.
  • Stage Your Home – Share some great home staging tips that sellers will appreciate. It’s a fun excuse to decorate your space! You could even interview a home staging pro and share some tips on your blog.
  • Local Eats – Spotlight some local restaurants or hot spots that your community would appreciate knowing about. This might include a new restaurant or a farmer’s market. Give them the inside scoop and let them know you are a trusted source of info for them!

These are just a few ideas for how you can create interesting content that your readers will appreciate! As a California realtor with a 100% commission brokerage, you can get creative. Having a blog allows you find your unique brand voice. Don’t worry if it doesn’t happen overnight. Put in the work that will pay off in the long-term.

And if you’d have other questions about how you can grow your brand and make positive changes for your real estate career by joining a leading California 100% commission real estate brokerage, we are always here to help.

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Flat Fee Broker California’s Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

 

Improve Your Real Estate Blog with these Simple Tips

ID-10075895You’ve heard the phrase “you can’t teach an old dog new tricks” but what about an old blog? Maybe you’re a veteran in the real estate social media marketing and blogging arena. Perhaps you started a blog for your real estate business a couple of years ago and have been plugging away now for awhile.

Are you seeing the results you’d like from your real estate blog? Are you seeing any results? When was the last time someone told you they read a post on your blog? When was the last time you stirred up a great conversation that started from content you shared on your blog?

If the answer is never (or a long time ago), we have some easy tips for you to take your real estate blog from drab to fab. And if you are a new real estate professional or just new to the social media game, these tips will help you as well!

1. Create an editorial calendar

This seems like a complicated process, but it’s really very simple. Look at a yearly calendar and think about what types of content would be appropriate during each month.

If you just blog once a week, you only have to think of 52 topics; 12 topics if you only blog monthly. No matter when you decide to blog, it’s important that you have a plan.

Consider what subject matter is interesting to readers during different months of the year. Look at data about housing sales and when people are most likely to move.

Think like a content marketer and it will pay off in the end for the success of your blog.

2. Consider SEO and how you are driving traffic 

An SEO strategy will help you see more traffic. This can be achieved by making your posts Google-friendly. In order to do this, you need to let your keywords do the work for you.

Each time you write a blog post, think about incorporating keyword phrases in the headline and opening paragraph. You should also link to another blog post about a similar topic.

3. Encourage readers to subscribe

Not only ask your readers to subscribe to your blog, but also make it easy for them to do so. Offer the option to subscribe by email or RSS feed. You could also build your blog posts as a newsletter with other content that readers can look forward to receiving on a regular basis.

Another option is to create your own blog app that pushes notifications to your readers mobile devices when there is new content.

It’s important to build an email subscribers list so don’t neglect this part of your marketing strategy.

4. Share More Content, More Often

Quality is always better than quantity when it comes to blogging, but quantity matters too. Your blog will only grow as far as you let it so try to post more frequently as a way to gain more readers.

When you share content often, it lets Google know to keep your blog on its radar. At least once a week is a good rule of thumb, but posting even more is better!

Also important is to consider sharing different types of content. Change up the length of your posts and share videos and images too. This keep your readers entertained and engaged and it keeps your blog from getting stale with the same format over and over.

5. Guest Posts

A good way to increase your blog traffic is with guest posts. One type of guest post is when you allow guest writers to provide content to your blog. This allows them to get exposure while providing valuable content to your audience. Guest contributors are also likely to share their content on your blog with their audience so it increases the visibility of your blog.

Another type of guest post opportunity is to submit your own content to other blogs. This also helps to give you more credibility and exposure while reaching a wider audience.

When you implement some (or all) of these tactics into your blogging plan, your real estate blog will grow and thrive!

A blog is a powerful content marketing tool for your brand. Don’t give up on it! Put in the time and effort that it takes to be successful.

Let us know if you have any questions, we are always here to help.

Big Block Realty is California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of Idea go / FreeDigitalPhotos.net”

Real Estate Entrepreneur Success Tips

AID-100159548s a real estate professional, you are essentially an entrepreneur.

There are many benefits to this lifestyle, from having more control over your career to experiencing the freedom to set your goals high as well as determine your schedule and tasks.

Entrepreneurship also has its challenges, one of which was mentioned in a recent article by international sales expert and New York Times best-selling author, Grant Cardone.

In a featured article in “Entrepreneur” Cardone talked about entrepreneur burnout, or more specifically how he doesn’t believe in it.

Cardone’s advice is to step back and remember what it was like when you first started out in the business.

What were your goals?

What was driving you at that time?

Maybe you are just now starting out.

Remember these early days because challenges will come.

But with the right attitude and drive, you can achieve great things!

Here are a few key takeaways we got from the article. Hopefully these tips will help you in your real estate career!

  • Set a Goal – What are you working toward? Without a goal, you’ll just be putting forth a lot of effort without knowing where to direct it. When you reach your goal, set a new one. Never stop setting goals and pushing yourself to be better than you thought you could be.
  • Don’t get Comfortable – Cardone says comfort is a dangerous thing. Complacency means you are no longer pushing yourself. Don’t let yourself get complacent or comfortable. Keep your edge and stay competitive.
  • Look to the Future – This goes along with having a goal, but it’s more than that. Picture yourself in the future. What does your life look like? What do you look like? Who do you see yourself surrounded by? When you can visualize these things, you can begin to set goals that will help them become a reality. Always keep the future in the forefront of your mind.
  • Challenge Yourself – Take on new tasks that challenge and stretch you outside of your comfort zone. This is an important part of being successful as a real estate professional and an entrepreneur. Keep your entrepreneurial spirit alive by reaching for more.

You can also check out this post on: “7 tips for real estate success

These are just a few ways that you can advance your real estate career.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

Image courtesy of iosphere / FreeDigitalPhotos.net

Consumer Trends for 2014: Real Estate Edition

Consumer is just a fancy word for people who buy things. And since people are an ever-changing species, consumer trends are always changing as well. This means that businesses and service professionals must adapt and change their methods to reach and engage their customers.

Big Block RealtyJWT is an advertising and marketing firm that puts out consumer data each year, attempting to predict what consumer behaviors might look like. We have taken their data and adapted to create some suggestions for real estate professionals who might want to better engage their customers in the coming year.

One big trend JWT predicts is that consumers will want to be immersed in the experience of buying. A way that realtors can capitalize on this trend is by offering immersive experiences to their clients. This might be in the form of 360 degree virtual house tours or similar technologies.

Think about the total experience and begin crafting aspects that cater to your clients’ needs.

Another consumer trend that is on the horizon is the emphasis on visual.

This should come as no surprise to real estate pros who have already been upping their game in this area, with better quality photos, more visually engaging web presences and the like.

But there are always ways you can push the visual envelope to engage your customers.

Mobile apps and visually heavy social media platforms such as Pinterest and Instagram offer opportunities for realtors to create engaging content and entice potential customers.

A third trend being predicted for consumers in 2014 is embracing imperfection. Real estate professionals are only human and it’s only when you find your authentic voice on social media that consumers will engage with you.

So you had a bad day? Don’t dwell on it, but use your experiences to connect with consumers. They have bad days too and when you show them that the communication is two-way, they’ll feel more connected with you as a professional they can trust.

These are just a few tips for real estate professionals to get ahead of the trend for consumers in 2014. What are some other ways you might be able to engage with your clients in the coming weeks and months?

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California Realtors Get Paid 100% Commission

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!