One element of being a realtor is working with elite or celebrity clients. This might not be common for all real estate professionals, but here in California, chances are good that you will deal with this. Every community has its celebrities, even if they aren’t the Hollywood kind. Their business affairs can attract a lot of attention. As their realtor, it’s important that you always the extra mile to protect their privacy.
First, keep their identity quiet as long as you can. Famous names will eventually get out as the real estate process unfolds. Don’t brag to family or friends about your client. Be professional and keep it to yourself.
If your client doesn’t feel you respect their privacy, they’re not going to come to you the next time they need a realtor.
Remember that a celebrity client probably has a very hectic schedule. Be prepared to shift your schedule around theirs. Be flexible with last minute cancellations and scheduling changes. Muddle through any difficulties and remember the benefits of having an elite client.
Nurture your elite clients like you would any other. You want your name in their mind when they think of realtors. Keep in contact and provide a personal touch. Even if they decide not to do business now, they may need a realtor in the future.
Know your market. Sometimes an elite client may have special needs. Know the zoning rules pertaining to the property. Does your client need to build a ten car garage? A helicopter pad? Maybe something more realistic like a gate and tall privacy walls. Know the codes and rules before your client starts asking questions. You don’t want to look like you don’t know what you’re doing.
These are just a few simple ideas that you may want to try when dealing with an elite client. Here at Big Block, California’s #1 zero broker split real estate brokerage, we treat every client like a celebrity. If you’re looking for a realtor, we have some great folks who would be happy to help you.
Do you have any other tips for working with elite or celebrity clients? We’d love to hear your feedback about what successes and challenges you have faced.
If you are serious about taking your real estate career to the next level, consider embracing new technology as a way to grow your brand and generate new leads. And if you’re looking for new career opportunities, consider joining Big Block Realty!
Big Block Realty is California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block. From our continued education opportunities to our customized personal branding opportunities, we equip our agents with everything they need to be successful!
If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you! So, let us know if you have any questions, we are always here to help.
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The Big Block Realty Family
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