Posts Tagged ‘YouTube’

Realtor Success Tips: How to Have An Awesome E-Newsletter

emailA real estate agent’s job isn’t as simple as buying and selling houses and hunting down new leads.

As a professional real estate agent, it’s vital to implement various marketing strategies to get your name out there and keep it out there. One form of effective marketing is the email newsletter.

If you don’t already have an email followup system, we recommend “Aweber – Click Here To Try It For $1.00

It’s important to keep a few things in mind when building your newsletter. Try out some of these ideas and you’ll be able to make a newsletter you’ll be proud of and your clients will appreciate.

First, you don’t want to send out a dry, impersonal, robotic mess. And you don’t want to base your newsletter on new listings alone. What good is a newsletter focused on new listings to someone who just purchased a home? That’s just annoying and makes the recipient feel like they’re just a nameless mark to you. Not good. They’ll delete your newsletter without giving it a second look.

Next, be sure to make your newsletter YOURS. Stay away from forced imagery, be it stock art, layouts, and colors which don’t have any meaning to you. Keep the newsletter personal by putting a bit of yourself into its creation.

Finally, make it quick and convenient for people to reach you. You don’t want potential clients to get frustrated because they can’t figure out how to contact you. Once again, your newsletter will get deleted because it’s annoying.

It’s important to remember that your content is the core of your newsletter. Don’t make it all about  you, but make it relevant to your industry and your clients. Write about something going on in real estate. Comment on trends or the business in your area. Just remember to try your best not to be boring.

Keep these ideas in mind for a successful newsletter.

To automate this entire process, use a software like  “Aweber – Click Here To Try It For $1.00

If you’d like to learn more about how you can get your real estate career moving in a new direction California’s leading 100% commission real estate brokerage, we’d love to hear from you!

Here at Big Block Realty, we are committed to our agents’ success and our clients’ satisfaction. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, get in touch with us today!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

[ by Sean MacEntee (contact)]

Realtor Success Tips: How to get the most out of your leads

In the world of real estate, leads are like the holy grail.

Realtors spend lots of time working on drumming up leads, but then what? It’s possible that you aren’t getting the maximum impact of your leads because you aren’t putting in the necessary effort to nurture them. Perhaps you have tunnel vision when it comes to new clients.

Big Block Realty Voted Best Real Estate BrokerageMuch like a long-term relationship with a friend or partner, leads require investment on the front end so you can reap the benefits of a rich relationship later on. It’s easy to neglect the contacts you’ve already made as you strive to build new relationships with potential buyers and sellers.

Real estate pros need to remember that leads have a life of their own.

Just because a lead isn’t ready to do business now, it doesn’t mean they won’t be in six months. People’s situations change. You want to be on their mind when they do. You want to be who they think of when it’s time for them to buy or sell.

So just how do you ensure this?

Stay in touch with your contacts. Friend them on Facebook or follow them on Twitter. Stay connected when you don’t need anything from them. Show them you care. Let them know you’re still thinking of them every now and then.

Make suggestions and offer advice. Not only will they remember you when the time is right, but they’ll remember your name when they’re talking to their friends who are ready to do business.

As a realtor, you must avoid the pitfall of the “dead end.” There are no dead end leads if you take care of them correctly.

Never stop contact with a potential client because you never know when it will turn into an opportunity.

Remember, real estate is about timing for the vast majority of people.

Buying and selling real estate is the largest financial decision people will make in their lives. That’s basic high school economics material.

When the time is right for a buyer or seller, you want your name to be the first one they think of, even if they met you five years ago.

Finally, don’t forget to follow up with customers after each sale. Make time to say thank you for their business. Going the extra mile will set you apart from the competition and give your past customers a reason to become repeat customers.

Let us know if you have any questions, we are always here to help.

A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, Where California Real Estate Agents Earn 100% Commission

Consumer Trends for 2014: Real Estate Edition

Consumer is just a fancy word for people who buy things. And since people are an ever-changing species, consumer trends are always changing as well. This means that businesses and service professionals must adapt and change their methods to reach and engage their customers.

Big Block RealtyJWT is an advertising and marketing firm that puts out consumer data each year, attempting to predict what consumer behaviors might look like. We have taken their data and adapted to create some suggestions for real estate professionals who might want to better engage their customers in the coming year.

One big trend JWT predicts is that consumers will want to be immersed in the experience of buying. A way that realtors can capitalize on this trend is by offering immersive experiences to their clients. This might be in the form of 360 degree virtual house tours or similar technologies.

Think about the total experience and begin crafting aspects that cater to your clients’ needs.

Another consumer trend that is on the horizon is the emphasis on visual.

This should come as no surprise to real estate pros who have already been upping their game in this area, with better quality photos, more visually engaging web presences and the like.

But there are always ways you can push the visual envelope to engage your customers.

Mobile apps and visually heavy social media platforms such as Pinterest and Instagram offer opportunities for realtors to create engaging content and entice potential customers.

A third trend being predicted for consumers in 2014 is embracing imperfection. Real estate professionals are only human and it’s only when you find your authentic voice on social media that consumers will engage with you.

So you had a bad day? Don’t dwell on it, but use your experiences to connect with consumers. They have bad days too and when you show them that the communication is two-way, they’ll feel more connected with you as a professional they can trust.

These are just a few tips for real estate professionals to get ahead of the trend for consumers in 2014. What are some other ways you might be able to engage with your clients in the coming weeks and months?

Here at Big Block Realty, we are California’s leading 100% commission real estate brokerage. As part of our team, you will keep your entire commission while still enjoying all the perks of working with an industry leader such as Big Block.

A career in real estate allows you to leverage your potential in a way that no other industry or field can.

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California Realtors Get Paid 100% Commission

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

Customer Service 101: Finding and Keeping Loyal Real Estate Clients

ID-100146282Real estate is the business of working with people. It’s not just about finding people to work with, but it’s also about providing the level of excellent service that keeps these people happy.

A happy client is a loyal client. And a loyal client can be your biggest brand ambassador when trying to build your brand or business.

It’s important to spend as much time, if not more keeping your current customers happy as you do trying to find new customers.

Here are a few tips for creating loyal customers:

1. When you mess up, apologize. 

Customer satisfaction is only worth as much as customer loyalty. And satisfied customers make a real estate professional’s life much smoother. But nobody is perfect. Things might not go exactly according to plan. You might make a mistake. The important thing is to be upfront about it and apologize.

Customers will appreciate the direct approach. They are just human too. They understand that things happen, but it’s how you move forward from them is what matters.

Also, take a look at this post we did on: “Realtor Tips for working with a difficult client

2. After you apologize, fix the problem. 

When you make a mistake, the first thing you should say is “I’m so sorry.” The next thing you should say is “let’s fix it.” Don’t waste a customer’s time trying to explain why something happened. This doesn’t really get you anywhere. Instead, make the necessary actions to fix the problem.

This shows customers that they can depend on you, even when things don’t go according to plan.

3. Give good customer service from the start. 

Everyone wishes there was more time in a day to get done all those things we need to do. Take the time to go the extra mile in offering stellar customer service.

This includes taking client calls and answering emails promptly. Engage with clients on social media. Show them you are available. When you are available to your customers, they begin to trust you and this creates a lasting relationship on which customer loyalty is built.  

4. Pay attention to customer feedback. 

It’s vital that you listen to your customers and value their feedback. They are the lifeblood of your company. Sometimes their needs change and it’s important that you change your approach to meet those needs.

It’s easier to keep a current customer than to get a new one, so make the ones you have feel valued.

5. It’s not enough to simply meet people. Build relationships. 

Networking events can be great, but the next time you attend one, don’t just meet people. Actually take the time to foster relationships with them. This is how to build leads that develop into loyal customers.

Here at Big Block Realty, agents keep their entire commissions while enjoying the perks of working with an industry leader. As

As California’s leading 100% commission real estate brokerage, we allow you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions?—> Contact us today

Big Block Realty, California’s Best 100% commission real estate brokerage

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”

Social Media Success for Real Estate Pros: Using Pinterest

As a real estate professional, it’s important that you spend time developing your personal brand. Who you are online carries a great deal of weight these days, considering how social media is driving the business world.

Big Block Realty is California’s leading 100% Commission Brokerage for many reasons, but one of them is that we are committed to our agents’ success.

We believe that success comes when Realtors have the tools and education they need to operate in today’s industry and part of having success as a real estate professional is about using social media.

One social media platform that real estate professionals are beginning to use more and more is Pinterest. Not only is it a way to push web traffic to your site, but it also provides a chance for you to establish your brand identity online.

Below are a few solutions for using Pinterest in real estate. By incorporating these easy tips into your social media strategy for real estate, you can increase your leads and grow your sphere of influence to reach more customers.

1. Promote Your Listings

Pinterest is a visual platform and what better arena for photos of your amazing properties and other listings? By using Pinterest to share photos of new listings, just sold properties and other real estate, you can get your content in front of a wider audience (and it’s free!).

2. Create Content to be Shared

Social media shouldn’t be all about selling. It’s a great way to create content that establishes yourself as a leader in your industry. Share helpful, engaging information on Pinterest so that others can share it with their circles.

When you write blog posts or other content to promote your real estate business, think about how easily digestible it is. Use simple language, bullet points and lists to format content that is likely to be shared.

3. Take Better Photos

Professional photography helps, but even if you take photos with your iPhone, you can spend more time making sure they are great quality.

Photos on Pinterest are more likely to be re-pinned when they are interesting and eye-catching. There are also lots of apps that allow you to add text and titles to your photos.

Photos with text have a greater chance of being shared on Pinterest because they stand out from those without text or titles.

Another way you can improve your photos is by creating tags and captions for them. Use keywords that are likely to be searched.

By following these simple tips, you can use Pinterest to grow your real estate business.

Do you aspire to be a million dollar agent? A career in real estate allows you to leverage your potential in a way that no other industry or field can. If you’d like to learn more about a career with Big Block Realty, we’d love to hear from you!

Your Friends,

SOS pic

Oliver, Sam, Spencer and
The Big Block Realty Family

Have questions? Call (800) 550-3209 or Click—> Contact us today

Big Block Realty
www.BigBlockRealty.com
CA DRE #01885775

Big Block Realty Voted Best 100 Commission Real Estate Brokerage, proudly serving: San Diego, Orange County, Riverside, Los Angeles, Palm Springs and much more!